Find The Gaps and Fill Them
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- Co-founder and CEO at Leadferno
- He's a starter
- Self-taught himself how to build a website
- Microsoft Front Page
- Moved into SaaS development 8-9 years ago
- There are lots of gaps as you grow that you must find and fill
- Requires self-awareness
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- Are you willing to get burned and recover and rebuild?
- Digital helps him be creative and express himself
- You can build and fail fast and start over quickly with digital
- Leadferno focuses on SMS
- He's all about conversions, which means having conversations with web visitors
- Offer your customers multiple channels to communicate with you
- Funnels and lead capture can be crazy
- The power of choice is huge
- His goal is to help you start a conversation
- He's seeing people are more resilient now after getting tossed around during COVID
- They know they must be connected to their customers
- Content creation is hard, especially for small businesses
- He likes to write longer form content
The power of choice is huge. Give your customers options."
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