Be Smart, Efficient, and Effective
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- Started in 2007 as being "all things to all people" and approached burnout
- How to do more, faster while maintaining quality
- Systems and processes are key
- You must document and delegate
- Stay organized with to-do lists by creating tomorrow's list tonight
- Colored pens, sticky notes
- Business Journal + Notes for today from conversations
- Spends 60-90 minutes per week to map out all projects for the week for all businesses
- Delegates a lot via video
- Archives the video for future staff
- Has created a 2-hour video for a customer journey, had it transcribed, and tabbed for faster training
- Video can be watched a double-speed
- Voxer is her secret weapon for team communications
- "There has to be a better/faster way."
- Focus on one thing on your website pages
- Experiential websites are needed
- Have less content, not more
- Sites need to be updated every two years (but some industries can go longer)
- Your blog needs to be updated weekly
- Make a batch of short tip videos of 3-5 minutes each
- Document a process to repurpose that video (See Ana Hoffman's episode on repurposing)
- "Leverage to Scale"
- Your content shows you're an expert/authority on the topic
- It's less about them reading/consuming your stuff and more about them seeing you as the expert
- Most business owners have a dysfunctional relationship with their VAs
- VAs need structure
- Business owners don't know how to provide that structure
- 35-page podcast protocol
- To grow your marketing in 2020...focus on relationships first
- Do more video
- Schedule your Live videos then repurpose them
- The #1 mistake authors make is writing their book and then saying "Okay. Now what?"
- The longevity of your book is also her concern
Links Mentioned In The Sales Podcast