Andrea Fryrear
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- "Just be agile." Really?
- Rapid test and learn methodology
- Agile comes from software development
- We'd wait two years for a Windows update and we hated it
- Take baby steps
- Do minor releases and confirm you're on the right track
- Digital marketing enables these same principles
- Smaller businesses can leverage this as an advantage due to speed to market
When there is a good reason to change, then we change.”
- 4th Annual State of Agile Marketing Webinar
- Agility is not just speed or responsiveness
- How do you balance your planning with your action?
- When there is a good reason to change, then we change.
- What's the business case?
- Have the right horizons for planning.
- Managing work visually, Kanban
- Kanban and Scrum are "flavors" of Agile
- Kanban is a flow
- Scrum is made up of small "sprints"
- Structure sets you free
- Trello forces prioritization
- To-do, Doing, Done
Links Mentioned In The Sales Podcast