Do personalization at scale with video email
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- Background in marketing
- The least techie in the tech space
- She was sending out emails and getting mean responses
- She was called a spammer
- Her co-worker looked at what she was doing and helped create a new approach
Related episodes and posts
- She had a lot of friction inside her company.
- Started in early 2019 to go out on her own.
- Thought things would be a lot easier to develop.
- How do you launch before you have a product?
- You'll never have a complete product.
- MLP: Minimum Lovable Product.
- Asked new customers to pay...if they would pretty please.
- Many new customers were using free versions of Loom and Vidyard, but Sendspark had a lot more and better features
- This was pre-COVID, so people were still not sold on using video in email.
- They focused on the product first before going after market share.
- Offer a free plan with limited features.
- You need to charge early on.
- "The Mom Test."
- People are now more comfortable with video.
- Things continue to look up.
Personalization at scale."
- Maybe personalize the first 15 seconds.
- Chrome extension
- Affiliates, organic traffic, LinkedIn, engage directly with prospects.
- Take The CRM Quiz: get a free 15-min consultation with me
- Donate: Just because you like the show, the no bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
GUEST INFO:
- Guest Site: Visit Sendspark and use "Sales Podcast" for 33% off for three months
- Guest Twitter: https://twitter.com/BethStachenfeld
- Guest LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/
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