Create your own "silent salesman"
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- Founder of Self Publishing School
- The "silent salesman" (your book)
- He has helped over 6,000 people publish their book
- He's a C-level student and college dropout with ADHD...but he is writing his 7th book
- Sometimes the worst players are the best coaches because they know what it's like to struggle
- A book is a $15 mentor
A book is a $15 mentor."
- What are your core objections and/or your broken record conversations?
- Write those down and send those out to your prospects
Repurpose Your Content To Be Everywhere
- Your book helps you sort, sift, and separate
- You can't spell authority without "author"
- It's not easy, but it's simple
- Keep it simple
You can't spell authority without 'author.'"
- The M.O.R.E. Method to writing
- Mindmap it
- Turn the outline into a rough draft
- Rough draft
- Edit
- Take 15 minutes right now and get a sheet of paper and write a circle in the middle and set your timer
- Getting your book into print is easy
- Selling books is different
- How are you strategically writing to create leads, sales, and referrals
- 70% of all books sold are sold through Amazon
- Chiropractor gave out two books to every new patient
- Teach strategies, not tactics
- What is the purpose of your book not only for your reader but for yourself?
- Sales is service
- Create leveraged impact
- He had no master plan when he started
- Your first hire is a scary moment
- For him, it was a customer service/fulfillment person
- A lot of his best employees were students first
- There are marketing mechanisms and channels
- Webinars
- Free book funnels
- What's the channel to get people to your funnels?
- Free + shipping works, but so does Free + Free!