It takes intelligence to leverage artificial intelligence
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- Ran his first company for 4+ years to get it to $2.5 million
- He was in a niche of Brazilian Jiu-Jitsu
- Sold his martial arts gym when he was 25
- He was selling DVDs and digital products online but it was a niche market
- He was stuck at $45k/mo
- Expanded into self-defense and broader audiences
- He wanted to sell this to fund a bigger venture
- Took 6 months to test the market and determine how to expand
- He's a smaller guy with a lot of videos beating larger opponents in competition so people liked his stuff
- Moved into blades, home alarm systems, etc. so he had to find Marine Corps snipers, executive body guards, police officers, etc. so he created a network of experts he could pay to create content
- The ins and outs of actually cashing out your business
- Why you need to de-personalize your business if you want to sell it at top dollar
- Hand off what you do in bites to your key staff
- Remove yourself from the turning of the knobs
- He's now able to start strategically but it's still a lot of work
- AI can really help larger businesses with high transaction volume now...but that'll change soon
- How to approach AI for your business now
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