Yeah yeah, cut me some slack.
I had a few other things to say the last few days, but I told you I'd get to part three of how to create word-of-mouth advertising, and here it is.
This is based on the teachings of one of my mentors, Roy H. Williams.
You can catch up on Part 1 here for the foundation and the back story and Part 2 here.
For the longest time, I was not sure how I could implement Part 3 in my own business to create word-of-mouth advertising since it pertains to energy or action like Cirque du Soleil or the water show in front of the Bellagio, which is actually a combination of numbers 2 and 3.
You see, when you create a fun, energetic experience that is memorable and engaging with your customers, they can't help but talk about you.
But Wes, I'm not an acrobat and my landlord won't let me install high pressure water canons on my rooftop. Besides, I own a boring fish market. This advice can never work for me. I can't believe you made me wait for this third point. It's terrible. My business is...different."
I know, I know.
I must be tired.
I must be distraught at how I got my lip busted open this morning in Jiu-Jitsu.
I must be...ah...hold on a minute.
Let me do a Google search for "pike place fish market."
What the heck?
Oh my gosh!
A stinky fish market has 1.7 million views! WTH?
Some stinky, sweaty, fish-gut-dirty guys throwing frozen fish around have millions of views???
Surely this is a one-off situation. An anomaly not to be replicated or duplicated in any other industry.
What's that?
There's a guy tossing pizza, and he has 766,291 views?
Can you have your staff toss pizza dough for everyone to see if it attracts a crowd, gets them to take pictures and videos, and tell everyone about you?
Maybe you own a Mexican food restaurant, and you can make the tortillas in the little conveyor belt thingy.
Maybe you own a restaurant like Fat Burger and can have an eating challenge whereby winners get their pictures taken and put on the wall (and they share it online like my boys did when they ate the monsters within the 30-minute time limit.)
Maybe you make something dull and boring and commoditized like...oh, I don't know...blenders.
You could have a website like...oh, I don't know...WillItBlend and a corresponding YouTube channel with 19 million views of them blending an iPad.
Maybe you're a heavy equipment retailer, and you make a video crushing a truck and get 4,348,247 views and link back to your site.
Maybe you have a trade show booth and have a magician that entertains attendees, or maybe you hand out a simple puzzle that's actually a brain game that you can use as a transfer mechanism to tell your story and anchor your solution to the solution of the puzzle. (Hit me up if you'd like to discuss having me help you with this. It's amazing in its simplicity and effectiveness.)
Maybe you can use tools like Bonjoro to create video emails that get 75% open rates and say hello to your new prospects and customers. That's a lot more energetic than a bulk email. (I get great responses from my video emails.)
Let me know some creative ways you have or will use energy and action, and fun demonstrations to create your own word-of-mouth marketing.
Now go sell something.Wes Schaeffer
Founder, The W.E.S. Method™
P.S. Tomorrow, I think I'll talk about misleading packaging and how it can save you hundreds of thousands or even millions of dollars.