Dan Kennedy told us in a small group training to "embrace complexity."
This flies in the face of the KISS principle, which tells us to Keep It Simple, Stupid.
They are both right.
Your follow-up, deliver/delight, testimonial/referral process should be complex.
It should have many, many steps.
It should have many "if/then" statements and checks.
It should include multimedia.
It should run for weeks if not months, maybe even years. In this way, it should be complex.
Yet the principles you follow in creating your marketing and follow-up pieces should be simple.
That's why I offer the Keap Implementation Accelerator with a team of sales, marketing, SEO, PPC, CRM, social media marketing, and e-commerce experts to help you automate, integrate, dominate, and celebrate.
The brainpower and creativity in this room are humbling and inspiring.
I've been a part of many of the Infusionsoft Implementation Accelerators, going all the way back to the very first one in December of 2011.
Now my team consists of experts in the fields of email marketing, SEO, membership sites, web design, copywriting, API coding, graphic design, and CRM automation.
We strategize with you for days before you even show up to ensure we:
Results from one Infusionsoft Implementation Accelerator I led recently:
What an amazing experience thus far."
If you really want to grow your business, get my team of sales and inbound marketing experts to focus on you and your business for 48 hours and hold on to your hat.