Grow Fast With Video Marketing
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- Don't be afraid of video
- It doesn't have to be expensive
- It doesn't have to be over-produced
- Started with his brother
- Engineer by trade
- 4.4 million users in under five years
- Worked at a startup incubator
- The ideas were terrible...but the videos he made to market these companies were great
- Brought on a co-founder who is a smart engineer
- All put in $5,000 as a loan and took it out a year later
- Brought on an angel investor after a prototype was created (in six months)
- Freelanced to pay the bills
- Started with a lot of content marketing
- Got up to about 10,000 users and raised $800,000 and invested in engineers and animators in late 2015
- Big visions help with direction and what to say no to, but you need short term goals to stay on target
- Start with social media apps and make video natively in the apps
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