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- Stop drinking so you can make more money and sales
- Entrepreneur invented new eyeglasses for computer use
- Realized his drinking was slowing him down and quit in 2010
- Now he starts business around health
- Former newspaper journalist for years
- Owned a PR company in the late 2000s but he lost it in the financial collapse
- Got more clarity, focus, and energy
- Hosted ESPN SportsCenter until 2012, but the entrepreneurial bug pulled at him
- Struggled for a couple of years (only $8,000 in 18 months before he invested in a mentor)
- Learned phone sales
- Hated selling until 2015 but he learned how to do it and when he made his first sale for $997 (someone else's course), and he got a huge rush (Tail Lopez's program)
- Thought selling was "dirty" or "tricky"
- He had a lack of belief in his products
- Australians pride themselves on being laidback and not pushy
- In late 2015 he came up with the 30-Day No-Alcohol Challenge where he'd send a daily video to members for $67
- Sketched out the program on a hotel napkin in about 15 minutes
- Ten videos of himself
- Ten video interviews
- Ten videos TBD
- MVP—Minimum Viable Product
- Test everything but start with the MVP and a low price
- He created word-of-mouth through his social media circle
- He had a podcast then and shared it
- He got himself interviewed on the podcasts of others
- Made one sale on day one for $67
- Asked for testimonials
- When you drink, your sleep suffers. When your sleep suffers, your performance the next day suffers. When your performance suffers, your relationships suffer.
- Project 90 helps entrepreneurs quit drinking for 90 days
- His friend was wearing some ugly blue-light-blocking glasses when they were at dinner in Palm Springs
- Contacted Chinese manufacturers and got three prototypes and asked his friends for feedback then committed to 300 units, but he had to negotiate them down from 1,000 units
- Launched on Amazon on Black Friday, 2015
- Took about nine months from conception to launch
- He didn't reinvent the wheel
- Came out with variations then he solicited feedback from his customers
- He shares his personal story and personalizes his brand
- Be relatable
- Build trust by being more personable
- Cut back on drinking and focus on your sleep
- Block your blue light at night
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