How to apply grit to get it done
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- Blue-collar
- Rugged Legacy Grooming Supply started in 2019
- Overheard guys saying they worked in a factory for 30 years and he started looking around for ideas
- He always had long hair and beards and started making products
- Made a free site on Wix
- Joined Twitter to get the word out
Since I'm slow I gave myself 10 years to make it work."
- He couldn't keep up with demand
- Setup a contract deal to make his products
- Team in Utah now
- Does some coaching now
- Launched two podcasts
- "The Perimeter"
- Wrote two books in half a year
- There was no dabbling
- He took out all of his savings to launch
- "It's not real if I sell to anyone I know."
- Played "keep up" for maybe six months
- "I just Tweeted like crazy. I knew nothing about Twitter."
- He had great timing around the Gillette toxic masculinity
- He didn't say this for marketing, he said it because he believed it
- He Googled what he needed to know and practiced trial and error
- "No. We're not going to shut down."
- Lost everything due to poor decisions and was homeless for a bit
- Listened to Ryan Michler's, "Order of Man Podcast"
- "The Art of Manliness"
- Jeff Donovan
- He has always liked writing
- Knew good content was a good way to get free traffic
- "Get the word vomit on the page."
- Grammarly and Hemingway apps
- He wants to do as much as he can on his own
- He wants to pay things forward
- Live nobly
- Create a renaissance for men
- Be a leader
- Self-promotion is cringe
- Free advice is a plague. Those people are "ask-holes."
- Life artistry
- "Fight Club" author, Chuck Palahniuk
- Master vs Slave morality by Friedrich Nietzsche
- Peterson of Dublin