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- How we made $250,000 of e-commerce sales in 24 hours without using Facebook ads or discounts!
- How our brand is leveraging our Facebook VIP group to sell more to customers we’ve already acquired and how other owners can do the same.
- The mechanics and psychology of gated launches for e-commerce brands.
- The sale does not end when money is exchanged
- Launches can be great for generating word of mouth and lists
- "Contagious: Why Things Catch On" book
- Password protect your stuff
- It's a psychological thing
- It irritates some prospects
- Some people don't understand you have to pay to be in a mastermind
- He has a paywall for new launches
- He and his wife have a 7-figure baby brand clothing line
- He has a VIP group of customers
- Staff reach out with a personalized video for all new customers
- Invites them to the free VIP group for early announcements
- VIP SMS list for early releases
- Shuts down the site for the launch
- Has his own app as well, "which is definitely worth it."
- It's like a rubicon: once you enter you don't want to leave
- He's selling them to make a micro-commitment to get on the site
- He just did a $110,000 in the first hour
- 90% were returning customers
- Let people know who is not a fit
Can I monetize this so they take it seriously?"
- Doing post-purchase surveys on all customers
- 50% came from a friend
- Using the Shopify survey app
- As an agency he's thinking of creating an association of e-commerce owners
- Maybe run it as a Slack group and they pay a small amount to join then move them into bigger groups
- Seth Godin talks about the minimum viable audience
- Choose who to lose
- Focus your energy
- Their first daughter was in cloth diapers 6-7 years ago "and it was our worst decision..but it lead to our business, so there's that!"
- His wife had a design background
- Made leggings that fit over the cloth diapers
- Cut fabric and designs at home
- He dabbled in Facebook Ads in 2015 and got a 90:1 ROI
- He helps people really scale now online
- He spent $400,000 last year for a 10.1 ROI on Facebook
- "We run ads to get you off of ads."
Links Mentioned In The Sales Podcast