Get your copywriting done right with fees that aren't out of sight
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- Four years as a direct response copywriter
- They are taught English from grade school
- 4,300 members in his Facebook group for copywriters
- Worked for a digital marketing ad agency
- The concept of direct response copywriting was new to him. Most were accustomed to writing ads and slogans.
- Now he coaches, mentors, and teaches copywriting.
- His friend is an attorney and thought he was doing "copy rights!"
- Direct response copywriting is all about selling via the written word
- You run an ad to a page, and you expect them to buy as soon as they read the page. It's more measurable and convenient for businesses looking to grow sales quickly.
- Copywriting is a deep rabbit hole.
- Start with templates and frameworks to begin, then break the rules to apply the art once you are familiar with the "rules" to find your own style.
- The formulas do work, but as Eugene Schwartz says, "Formulas work once." He's a bit on the advanced side.
- Gary Halbert is a great place to start.
- Formulas
- AIDA
- PAS
- Viking Velociraptor
- Verify something the audience has seen or thought
- Validate the way they feel about it
- Vantage
- Share common Values
- Point out a Villain you help them "stick it to"
- Templates
- Sales letters
- 21 Step Perry Belcher
- "Knowledge without action is still inaction."
- Start writing to get better at writing
- Social media posts
- Emails
- Look for engagement
- Look for swipe files
- Start small
- Understand that rejection is part of business growth
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