Is Salesforce.com really a viable platform for a small business CRM?
What does a small business—any business for that matter—need now?
Sales!
Not software.
Not a repository of information.
Not an online calendar.
Not an online task-tracking and generating platform.
Not a 2-hour to 48-hour email "support" process.
Sales!
And where do sales come from?
How do you do all of the above?
You advertise and market creatively and consistently and you offer something of value to your prospects in return for them giving you their information.
You then communicate with them in a manner and with a tone they desire so a relationship and trust are built and forged and crafted over a period of days or even months.
But as a business owner, you don't get paid to educate.
So you MUST be able to do all of this automatically.
That's where I think Salesforce.com misses the mark for the small business CRM market.
Since forever, Salesforce.com has offered a whole heckuva lot of pricing options.
It's really a tad bit intimidating, and I've been in this space full-time since 2007 and have been using Salesforce since 2004!
But here's a summary:
Salesforce.com lets you "kind of" capture web leads, but it's REALLY limited.
Salesforce.com lets you "kind of" send mass emails, but it's REALLY limited.
But Salesforce.com doesn't help you with eCommerce, and you can't do drip campaigns or nurture sequences that are triggered and run automatically when certain events occur.
If you want to do that, you must go to the Salesforce.com AppExchange and bolt on a product like Exact Target or Vertical Response.
These types of bolt-ons are what my prospect described the other day as...
Salesforce.com's never-ending-tack-on-expenses."
He said that because each one adds another $20 to $100 to $500/mo or more depending on the size of your list, the number of products you sell, etc.
Besides the money, though, you're having to learn and integrate another system, which is EXACTLY what you do not want or need to do as a small business owner.
You need sales.
Keap has gone the opposite of Salesforce and simplified its pricing, but they have been raising prices rather aggressively.
Keap has done away with Essentials, Deluxe, Complete, and Team.
Keap offers free, unlimited, 24x7 support for any and all editions they provide:
Keap Pro: $149/mo paid annually, or $189/mo paid monthlyKeap Max: $199/mo paid annually, or $249/mo paid monthly
Phone and chat support comes with all paid Keap editions at no extra charge. (The Free edition comes with free chat support.)
Salesforce was early to market in the online CRM SaaS space and evolved to become the 800-pound gorilla in the space.
This has helped them become the Kleenex or Coke of their market segment...but small businesses are not buying a one-cent tissue or 50-cent soda to be consumed and immediately thrown away.
You're buying a tool—a platform—that will become the engine of your business.
Like your car's engine, it's useless to a commuter or a soccer mom without a gas tank, a transmission, a steering wheel, comfy seats, and an entertainment system for the kids, which is why Salesforce is moving beyond the CRM.
As I linked to above, Salesforce vs. Keap: After The ExactTarget Purchase, Salesforce is trying to move into email marketing and marketing automation to address the evolving market.
Sure, Salesforce is probably the best, shiniest filing cabinet on the market today.
They make nice pie charts and bar graphs and are the go-to CRM for Fortune 500 companies that have the size and scope, budget, and staff to run such a massive platform.
But buying a pretty filing cabinet just because Apple or Ford might use it is not only foolish, it could put your small business out of business.
The internet never sleeps.
Your competition is no longer the guy in the strip center across the street or the gal across town.
With smart marketing, relevant content, and timely delivery of targeted information at the moment of relevance, you can now compete with the provider across the country and across the ocean...but you need more than a pie-chart-creating CRM with expensive support and annual contracts.
You need web forms that segment your visitors into leads that you capture 24/7, automatically, and predictably.
You need to track the actions—or inaction—of your leads to turn them into prospects.
You need to schedule and send appropriate information—including calls, text messages, direct mail, and even faxes—to those prospects to move them through your sales pipeline.
You need online order forms and shopping carts to make sales while you sleep.
You need affiliate marketing that helps your biggest fans and supporters promote you and get paid for their efforts...but only after they generate the sale.
You need support on Friday night and Saturday morning and Sunday before your big launch on Monday, and you don't need to spend extra for that support.
That's why, if you're even considering the question of "Salesforce vs Keap," I'd say you need Infusionsoft.
If you still have questions about ordering the right CRM for you, take the Best CRM For Me survey for free here.
If you already own Keap or HubSpot and need to get more out of it just pick the block of time for my CRM services that fit your budget at my page, The CRM Butler, and get ready to get more leads, convert more sales and make more money...while you sleep.
Automation, 24/7 Support, Email Marketing, Unlimited Web Forms, Setup & Training, Affiliate Marketing, and E-Commerce are all included in one of these CRMs. (Hint: It's the one that is a lot more than a CRM, aka, static, expensive Rolodex® in the sky.)
In the ongoing question of Keap vs. Salesforce, why are so many business owners leaving Salesforce to automate their business with Keap?
So they can automate their business...among other reasons.
Some additional Salesforce vs. Keap resources here at The Sales Whisperer® include:
If you still have questions about ordering Keap for your business and would like to see Keap in action check this out.
If you're ready to get started with Keap and you want to secure over $1,741 in bonuses and savings by ordering through me, please contact me now, and I'll help you secure your own Infusionsoft application today.
Market like you mean it.
Now go sell something.