Use video, social media, and discipline to grow your sales with inbound marketing
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- Martial arts since he was 12.
- Begged his mom when he 8 to do judo "since it's not fighting"
- If you do what you love you'll still spend a lot of time and late nights building what you need but at least it's for you and you're the master of your own fate
- He was sick and tired of fighting with his ex-wife about whether she should work or not
- He had just started at the fire department and needed more money so he started an internet marketing business
- He split the cost of a fitness product from Craig Valentine (@2002)
- He regrets not building a list from the beginning
- It's harder to build a list now and he thinks it's not quite as valuable
- Any tactic can be used for good or evil
- He gives a lot of great content
- Email is an asset you can use to build other assets but it's tough to cross-promote social media platforms
- Follows a basic rule to produce 2-3 YouTube videos per week along with podcasts
- Learn to do your marketing yourself before you sub it out
- Tim Ferriss hiring tip is to give your prospective new-hires some homework as part of their interview process
- You won't make a lot of money on YouTube
- He had over 500k views last month
- It generated less than $900
- He has an active blog with thousands of articles
- A lot of people struggle with content
- If you interact with your customers you're being given ideas for content
- If one person has a question, 100 people have that question
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