Don't just sell stuff. Solve problems for your customers.
Click here to download the episode.
[ LISTEN NOW ON ITUNES ]
- Make it easy for your buyers to buy
- "Don't start a CRM company. The ocean always needs boiling."
- What feature do you not need?
- Salesforce won't let you delete more than one opportunity at a time
- Most customers don't know what their own problems are
- Salespeople can't follow a process
- Salesforce is the safe decision but the worst, usually
- "Let me guess. Is this one of your problems?
Find the root cause of the customer's problem."
- If they say what they want, they don't want to listen.
- Prospects who don't listen just want a quote.
- Acknowledge they are experts in their own businesses.
- "What risks are you worried about?"
- Lead with examples. Show them you have experience and expertise in their space.
- "I've read a lot about your company and your situation, is this your problem?"
- A well-educated guess will get you a long way down the sales process
- Personal rapport goes a long way...but it only goes so far
- Check-in with the customer and ask them what they need to buy.
- Stop focusing 100% on your sales process and checkboxes
- Make it easy for them to look good in their own organization
- Your internal champion is putting their neck on the line
- Provide them cover
- Ask them...
When was the last time you signed a PO of this size?"
- Real decision-makers say, "I bring in my team and bounce ideas off them."
- Share your plan with your prospect once you know what's going on, and they are qualified
- Reduce their risk.
- Have a good sales cadence merged with your sales engagement and CRM and challenge them on their current mode of business.
- Show them they are horribly wrong
- "When was the last time your sales rep said 'Guaranteed closed by the end of the month.'?"
- "I bet you're missing your forecasts...and I know why."
- You know the underlying of their pain
- Use a multi-media, multi-step engagement plan to touch on multiple points over time until you find the hot button
- Focus on the process before login
- Have dates on milestones
- AEs vs. SDR quota
- "No buyer ever argued with clear expectations."
Links Mentioned In The Sales Podcast