Focus on five, not love, to grow your sales
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- Hated his job out of college
- Discovered affiliate marketing
- Struggled for a couple of years
- Was getting two unique visitors per week
- Found Overture, Bing, etc, and started getting traffic
- Quit his job in 9 months
- His profits went to $0 within one week of submitting his letter of resignation
- He doubled down, burned his bridges, and committed to making it as an entrepreneur
- Within 30 days, he turned things around again
- By the next year, he made a high 6-figure income
- Started a blog on his strategies
- Persistence is key
- The affiliate marketing world has dramatically changed
- Now it's all about analytics, optimizing
- Expect to lose money for weeks until you optimize your offer
- Native advertising is the cross between (Outbrain, RevContent)
- Easier to break in
- More lax
- It's like a sophisticated banner ad
- It looks like an ad
- Create your own site and content
- Look at your competitors and see what they are succeeding with and emulate them to break into a new market
- "Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All" by Jim Collins
- Fire bullets before you fire canons
- Create an MVP
- Don't fall in love with your offering
- "I'd rather be a passenger than a pioneer"
- Google wasn't the first search engine
- Facebook wasn't the first social media platform
- Was a turnaround specialist for a while
- Management is usually bad
- Poor culture
- Silos
- No accountability
- Losing $80,000/mo
- He had to shut down divisions
- Laid off big groups of people
- Implemented daily goals and meetings
- Created a vision
- Made a new brand
- Essentially made a new company
- Visionary vs Operators
- Affiliate marketing is undergoing a bit of a renaissance
- Use tools like What Runs Where to see what others are doing
- There's the Shopify model, where you sell drop-shipped products
- Retail stores are going bankrupt
- Focus. Dig Deep on one thing. Follow your strength.
- Write down the five most important things you must get done every day and week on a pad and keep it in front of you
- He has his team say aloud what their top 5 items are
- Save it in your project management system
- Discipline. Make it a game.
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