Amit Mehta Says Burn Your Bridges To Build Your Own Business

Aug 25, 2017

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

Focus on five, not love, to grow your sales

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Sales Tips you'll learn in The Sales Podcast...

Hated his job out of college
Discovered affiliate marketing
Struggled for a couple of years
Was getting two unique visitors per week
Found Overture, Bing, etc, and started getting traffic
Quit his job in 9 months
His profits went to $0 within one week of submitting his letter of resignation
He doubled down, burned his bridges, and committed to making it as an entrepreneur
Within 30 days, he turned things around again
By the next year, he made a high 6-figure income
Started a blog on his strategies
Persistence is key
The affiliate marketing world has dramatically changed
Now it's all about analytics, optimizing
Expect to lose money for weeks until you optimize your offer
Native advertising is the cross between (Outbrain, RevContent)
- Easier to break in
- More lax
- It's like a sophisticated banner ad
- It looks like an ad
Create your own site and content
Look at your competitors and see what they are succeeding with and emulate them to break into a new market
"Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All" by Jim Collins
- Fire bullets before you fire canons
- Create an MVP
Don't fall in love with your offering
"I'd rather be a passenger than a pioneer"
- Google wasn't the first search engine
- Facebook wasn't the first social media platform
Was a turnaround specialist for a while
- Management is usually bad
- Poor culture
- Silos
- No accountability
- Losing $80,000/mo
- He had to shut down divisions
- Laid off big groups of people
- Implemented daily goals and meetings
- Created a vision
- Made a new brand
- Essentially made a new company
Visionary vs Operators
- You need both
Affiliate marketing is undergoing a bit of a renaissance
Use tools like What Runs Where to see what others are doing
There's the Shopify model, where you sell drop-shipped products
- Retail stores are going bankrupt
Focus. Dig Deep on one thing. Follow your strength.
Write down the five most important things you must get done every day and week on a pad and keep it in front of you
- He has his team say aloud what their top 5 items are
- Save it in your project management system
- Discipline. Make it a game.

Learn From Previous Episodes of The Sales Podcast

Links Mentioned In The Sales Podcast

Visit Profit Swami to learn more about Amit Mehta

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Sales Growth Tools Mentioned In The Sales Podcast

Hire The Best Speaker for your sales meeting or marketing conference
Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo