When done correctly, inbound marketing is a fast and profitable way to grow sales
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- "Leads without ad spend are super sexy." ~Scott Doucet on Ashli's Facebook profile
- Microsoft has made LinkedIn better
- It's now pay-to-play
- Prospects are now active users
- She is building authentic relationships with organic content
- Developed a system in March 2017 on how to win friends and influence people
- Turned LinkedIn into a networking and relationship-building platform
- Use automation for transactional sales
- Use human-to-human interactions to make larger sales
- Start a conversation with people on LinkedIn with Messages
- They create and curate content for their clients
- Sarah is good with one-liners and she says "Hi, Wes, whatcha got cookin'?"
- Create a list and connect with their friends, assistants, team and surround them
- Listen and your prospects will tell you how to sell to them
- Amateurs rush into the sale without discovering the needs of the prospect
- Ashli's team does all of the listening for her clients
- Sales are lost either
- At the beginning because they rushed and went for no
- At the end because of no follow-through
- Hire a COO early
- Create better systems to both reduce the pressure to hire and to have something your new hire can step into to accelerate your growth
- Make a list of the people you know and want to know who do something different than you but serve the same market and develop a relationship to be a referral partner with them
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Links Mentioned In The Sales Podcast