Grow Your Sales With Inbound Marketing, Ashli Avalon, Sarah Thompson

May 14, 2018

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

When done correctly, inbound marketing is a fast and profitable way to grow sales

Stream below or right-click here to download the episode.

"Leads without ad spend are super sexy." ~Scott Doucet on Ashli's Facebook profile
Microsoft has made LinkedIn better
It's now pay-to-play
Prospects are now active users
She is building authentic relationships with organic content
Developed a system in March 2017 on how to win friends and influence people
Turned LinkedIn into a networking and relationship-building platform
Use automation for transactional sales
Use human-to-human interactions to make larger sales
Start a conversation with people on LinkedIn with Messages
They create and curate content for their clients
Sarah is good with one-liners and she says "Hi, Wes, whatcha got cookin'?"
Create a list and connect with their friends, assistants, team and surround them
Listen and your prospects will tell you how to sell to them
Amateurs rush into the sale without discovering the needs of the prospect
Ashli's team does all of the listening for her clients
Sales are lost either
- At the beginning because they rushed and went for no
- At the end because of no follow-through
Hire a COO early
- Create better systems to both reduce the pressure to hire and to have something your new hire can step into to accelerate your growth
Make a list of the people you know and want to know who do something different than you but serve the same market and develop a relationship to be a referral partner with them