The Secrets to Selling on Amazon
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- In e-commerce since 2007
- Lured to Amazon by friends around 2015 and it was a “bit messy”
- Sold his own products
- Others heard about him and asked for help
- PPC advertising was opened up on Amazon
- There was no training out there
- He started a Facebook Group and started leading the revolution
- Now has 21,000 sellers in that group now
- Created software and training courses
- Then coaching and DFY
What drains you and what energizes you?”"
- If you are brick and mortar you need to also be on Amazon
- He works with large brands who have resellers/distributors and he tells them to be careful
- It’s a crowded space now in the Amazon PPC space
- He had to put in the time and become the expert he says he is
- He’s a “spreadsheet geek”
- He had the pressure to solve his own problems
- He saw the gap in the marketplace
- Was not in sales and marketing at all
- Has a “dry personality”
- Had to learn to project confidence to grow and as he grew
- He had to solve problems in an evolving space
- He was not always a creative problem solver
- The more he did it, the easier it got
- It was a steep learning curve to do more in the sales and marketing areas of his business
- His partner pulled him out of his shell via hundreds of sales calls and webinars
- “You’re doing a disservice to the marketplace if you don’t do more to get the word out.”
- Learned buyer behavior
- Listen to the shopper
- Speak to the shopper instead of the search engines
- Sell the benefits
- Your integrity defines you in your market
- If you add value, your customers will sing your praises (See "The A.B.C.D.E.™ Sales & Marketing System")
- Selling on Amazon
- Amazon Advertising
- The three areas to focus
- Created documented systems and processes (Get it out of your head!)
- Hire a great team
- Ask your team “what drains you and what energizes you?”
- There is no perfect tool. Just find what works.
- Zoom
- Loom
- Hand your videos over to someone to document it
- Give it to your team to poke holes into
- It takes time to build consistency
- If you’re the SME and not transferring it to your team, you’re going to lose
- Your ego will take the hit eventually
- You don’t want to be the big fish in a poisoned pond
- Get comfortable moving into the role of founder
- Through pain, he was losing clients
- Hired a CEO consultant
- It was overwhelming and painful in the beginning
- Learn sales, learn marketing, learn how to build a team
Links Mentioned In The Sales Podcast