Increase Your Ecommerce Sales With Unific

Oct 27, 2017

Wes Schaeffer

eCommerce Marketing Automation CRM Sushi Podcast Entrepreneur

Increase engagement and lead generation up to 100% with interactive quizzes

Stream below or right click here to download the episode.

Dan Kurt, founder of Unific
Revenue Conduit founder
Recognized pain their customers experienced
Most automation platforms aren’t built for eCommerce customers
Raised $1.5 million this year and launched
Shopify only for now (they have a great API)
Nearly 70% of shopping carts end up abandoned
Order confirmation emails are opened 60-70%
Single-usage expiring coupon codes
Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything), and they’re short on time and work with small teams.
Both have low-hanging fruit.
He looked at nearly 3,000 Shopify Plus stores and abandoned carts on all of them to test them to see how they were recovering their shoppers.
- Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
- You need to send an email within 15 min and within 24 hours and another day.
- It can be the same email and you’ll convert more lost sales.
He can segment shoppers based on best customers vs. new prospects.
- Total number of orders
- Delays
- Sequences
- Bought 1 Time within last 30 days
Increased volume helps you get more granular with your segmentation
Has end goals to start and stop sequences
New customer welcome
- Start it with the order confirmation
- Segment and upsell
Coupon codes
- Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
- Single-use
- Dynamically-generated
- Entire order or selected products
- Set Active Dates

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