Adopt an executive mindset to grow your sales
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- Interviewed over a dozen executives from major corporations
- Tell me something I don't know
- Hit on topics that are top of my mind
- Executives don't know everything since they are so inwardly-focused
- Do your homework
Bring me something fresh from the outside—something I don't know." ~Steve Clancey, CIO, Georgia Pacific
- Show up with genuine curiosity, i.e., The New ABCs of Selling
- Earn the right to ask questions
- How to get to the heart of the matter quickly
- Selling is a team sport
- Professional selling is a process
- Share articles, etc. to show you know what they're up to
- Buyers are well-informed now
- When there are more stakeholders and turnover, it's easier to get your foot in the door
- We're in a SaaS-based economy
- Buyers have more options and flexibility to look around
- Clients have asked them for a book