Lift Yourself Up By Doing Hard Things, With ‪Ed Latimore

Written by Wes Schaeffer | Feb 25, 2025

"Selling is really important. It's how you eat."

Returning guest from Oct 2022 (Listen to Ed Latimore's first interview.)
Rough upbringing.
Born below the poverty line.
Former professional boxer.
Had his first child right after his appearance.
He and his wife have become more effective and productive and profitable since having their child.
Having a two-parent household is a "cheat code" for life.
Rational thinker does his research.
Marketing is a subset of communication with the intent to build awareness and take an action.

You need to know how to package an idea effectively so it is transmitted, so learn sales and marketing.
You must be understood, and you must make the prospect feel understood.
You need to understand when these tactics are being used against you.

You must be understood, and you must make the prospect feel understood.”

Started on X in 2012, and that is where he cut his teeth on this social media marketing thing.
You don't want to be a troll or an engagement-baiter. "They just stink the place up."
YouTube will pay you much better than X.
"YouTube is not really social media. It's like Netflix as a search engine."
YouTube and Netflix are the top video channels.
YouTube put out a white paper on their search engine.
You need to make longer content videos for YouTube.
Average view duration is more important.
It's a zero-sum game.
He tries to make videos longer than 12 minutes.
In general, you can't go wrong with a thumbnail that stands out.
His thumbnails are intentional.
When you are new, thumbnails are more important.
He tries to put together the best video he can.
Nail the intro, have proper CTAs, etc.
It's less effort to start from scratch.
Get started.
Consume content so you can see what's working.
He offers private coaching and works on transformation.
Every good habit served you until it became a bad habit.

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