Specialists Don't Beg
Stream below or right click here to download the episode.
- Runs big events with mega-stars such as Sir Richard Branson, Arnold Schwarzenegger, Gary Vaynerchuk, Eric Thomas ("how bad do you want it?") to help real estate agents do better marketing to grow their businesses
- He's a former real estate agent who was taught just one way of growing: make annoying outbound cold calls
- Now he shows agents how to be listened to and even obeyed
- They are now desired, trustworthy, and respected
- Creates celebrity specialists out of his real estate agent clients
- He had 12 people attend his first "event" in 2008
- It was really just begging people he knew to come to a group session
- He was new to outbound marketing and one attendee paid him maybe $200/mo to speak with him weekly
- Booked a cheap room (don't over-spend) that could've fit maybe 40 people
- Taught his story of hating cold call prospecting
- He was a sales manager and was getting cold called by a copier salesman who was calling every couple of months despite knowing it would be five years before he needed another on...
- But he realized he was teaching his agents to do the same thing
- Specialists don't beg
- Then he shared what he was learning and testing
- Next he had 50 people attend and he kept re-investing his profits
- Then he started producing 7-figure real estate agents
- He still makes little on the conferences but he parlays the visibility into bigger growth in other opportunities
- He sees himself as being paid by his clients to learn from his own mentors
- How did Tai Lopez become a household name?
[ LISTEN NOW ON ITUNES ]
Links Mentioned In The Sales Podcast
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
PODCAST INFO:
SUPPORT CONNECT: Check out the sponsors above, it’s the best way to support this podcast