Runs big events with mega-stars such as Sir Richard Branson, Arnold Schwarzenegger, Gary Vaynerchuk, Eric Thomas ("how bad do you want it?") to help real estate agents do better marketing to grow their businesses
He's a former real estate agent who was taught just one way of growing: make annoying outbound cold calls
Now he shows
agents how to be listened to and even obeyed
They are now desired, trustworthy, and respected
Creates celebrity specialists out of his real estate agent clients
He had 12 people attend his first "event" in 2008
It was really just begging people he knew to come to a group session
He was new to outbound marketing and one attendee paid him maybe $200/mo to speak with him weekly
Booked a cheap room (don't over-spend) that could've fit maybe 40 people
Taught his story of hating cold call prospecting
He was a sales manager and was getting cold called by a copier salesman who was calling every couple of months despite knowing it would be five years before he needed another on...
But he realized he was teaching his agents to do the same thing
Specialists don't beg
Then he shared what he was learning and testing
Next he had 50 people attend and he kept re-investing his profits
Then he started producing 7-figure real estate agents
He still makes little on the conferences but he parlays the visibility into bigger growth in other opportunities
He sees himself as being paid by his clients to learn from his own mentors