How to create momentum and thrive in competitive markets
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- Strategic GTM Advisor
- You must get your foundation right before you pile on more technology
- Author of "The Power of SURGE—Strategy, Unity, Reputation, Gains, and Efficiency"
- There is so much chaos in the space now with this "digital transformation."
- 70-80% of her B2B tech clients don't have the fundamentals nailed down.
- Focus on a market segment vs. activities.
- Focus on the customer experience.
- You're complicating your sales strategy and making it worse.
- Simplify things.
- Accelerate your customers and prospects getting their hands on your solution.
Growth is not a strategy! It's an outcome!”
- Leaders like shiny objects.
- Focus and prioritize.
- "The valley of transactions" is where most companies reside.
- When there is pressure to "do something different," it's time to look at the fundamentals.
"Yeah, we're in growth mode. We need net new logos and you have all of this legacy baggage and broken tech stacks but you still must grow like our competitors."
- Three fundamental technology platforms
- The tech they sell
- The tech they run on, i.e., CRM, ERP
- Most don't even know they have, which is how they engage with their customers and create that customer experience. No roadmap, no owner, no security strategy.
- Join The SURGE Challenge
GUEST INFO:
- Guest Site: https://www.surge-strategies.com/
- Guest LinkedIn: https://www.linkedin.com/in/hollyrollo/