Develop Your Inbound Sales and Marketing Tao
- The 4 things you need to get right to create great video marketing for inbound sales growth
- Why mindset is more important for your inbound sales success than tactics
- Ian's thoughts on where to find inbound marketing "silver bullets"
- How to tell your sales story
- How to capture and promote your sales story to create inbound sales
- When to use YouTube vs Wistia vs Vimeo vs Viddler for your video marketing
- The benefits of YouTube and Wistia
- How to do great video marketing on a budget
- Why you should not just do budget video marketing
- How to get deep into the situations of your prospects to help them grow
- How to price your services
- How to charge more for your services
- The role of SEO and longtail keywords
- How to get great testimonials to expand your video marketing for inbound sales
- The types of videos you need to do video marketing correctly and effectively
- Whether or not to include transcriptions with your videos
- The role of the Description for your video marketing
- How to optimize your website for storytelling
Catch Up on The Previous Episode of The Inbound Sales Podcast
Want to know how to leverage social CRM to grow your inbound sales? Listen to last week's episode with Golmdine CRM and Nimble Social CRM founder, Jon Ferrara. Stream below or right click here to download his episode.
Links Mentioned In The Sales Podcast
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo
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