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Jerry Acuff Shares How To Create The Relationship Edge In Sales

"You have to get people to want to hear what you have to say."

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Sales Tips you'll learn today on The Sales Podcast...

  • VMI graduate
  • Detach
  • What is your organizational definition of selling?
  • Selling is teaching.
  • Selling is finding out what people want and helping them get it...but people usually don't know what they need.
  • You have to get people interested in what you do.
  • "Hook Point": Pattern interruption is key.
  • You have to earn the right to have a conversation.

  • "Don't make me you."
  • "You got no style, pal, that's why I'm here."
  • How do you build relationships with people who are difficult?
    • Don't know my name.
    • Know my name.
    • People who like me.
    • People who want to see me.
    • People who value a relationship with me.
Don't make me you.”
  • As a manager, your people need to be promoted, but you must know their best customers.
  • Six steps to be a great sales manager
    • Create the right culture.
    • What kind of person do you need to hire?
    • He hired a single mom, an LPN,...only one had industry experience and he was the 19th out of 20th, and the 20th was fired.
You have to get people to want to hear what you have to say."
  • Tonality is important when prospecting.
  • Get people to want to listen to what you have to say with how you say it.
  • "Is it okay if I ask you a personal question?"
  • "Make me feel important."
  • "They're different."
  • How do you train people?
  • How do you coach with meaningful feedback?
  • They must give you an example of their sense of urgency...and prove they have great people skills...and how competitive they are...no ego—measured confidence, but not arrogance—...or don't hire them.
  • He took a lot of personality tests and learned key features to look for:
    • Competitiveness
    • Sense of urgency
    • Can relate to people
  • Nobody succeeds alone.
  • He will take a product and help you figure out how to sell it.

Key Takeaways

  • Selling is fundamentally about teaching and understanding needs.
  • Building relationships is crucial for sales success.
  • Sales leadership requires a clear definition of selling.
  • Creating a positive sales culture is essential for performance.
  • Hiring the right people can make or break a sales team.
  • Confidence in sales should not cross into ego.
  • Personal connections can significantly enhance sales effectiveness.
  • Sales techniques must adapt to modern challenges.
  • Understanding customer perspectives is key to effective selling.
  • Successful salespeople often have a strong sense of urgency.

GUEST INFO:

  • Guest Site: https://deltapoint.com/
  • Guest Site: https://www.jerryacuff.com/sled
  • Guest LinkedIn: https://www.linkedin.com/in/jerryacuff/

Sales Growth Tools Mentioned In The Sales Podcast


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