Pull Your Visitors Out of WitSec & Sell To Them! Jim Harenchar

Written by Wes Schaeffer | Nov 11, 2024

"Response attribution is the key to marketing ROI."

President and CEO for 9.5 years.
Started there in sales in 1994.
RMG is 38 years old.
RMG was focused on direct mail using predictive analytics using data to find the most-likely-to-respond leads.
Direct mail is still effective.
72-80% of people use their smartphones to determine if they're going to keep an email.
150 million households.
Pixel 16,000 websites.
We all consent to be tracked when we download apps.
He can now de-anonymize web visitors.
Geo-framing and pixels in websites lets him identify you with up to 200 demographics.

Know what ads are working.”

He's a data-first offering.
They have a small creative department, but most of his clients have that handled.
They will sit at the table with the marketing team to help with the creatives.
His info lets you know how to engage.
You need to have some amount of web traffic.
His technology gets smarter over time and improves the match-rate.
The Ritz Carlton in the B2C space tasked RMG to find the top revenue segments.
- 72% of their 3 million past guests had kids.
- Looked at leisure and business travelers.
- Put kids on paddle boards and building sand castles.
About 35% of their data is on commercial entities.
Direct mail is great in B2B.
Geoframe a conference with your mobile ad ID to see which doctors are attending.
Concert promoters, event planners, football stadiums, etc., get the insight they've never had before.
A school in a city sent an ad to his son as his son sat in a stadium of a competitor.
They follow the rules and guidelines closely.

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