Move beyond the tactics to create a strategy that sustains sales
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- Focus on the data
- Ignore your feelings, measure the results
- Former paramedic turned marketer
- Mother of five
- Became a commercial insurance agent
- Started to learn marketing
- Focused on a niche
Related episodes and posts
- Create it, name it, own it
- Worked for a virtual assistant company and saw how to make money working from home
- Replaced her income within two weeks
- Learned how to build websites and work Infusionsoft/Keap CRM
- Learned the "how," not the "why"
- It was all tactical, no strategy
- Replaced her income and her husband's
- Hired a coach
- Built a team
- Made the shift to strategy
- Built a $1 million+ business
- Left a terrible partnership in 2021
- Worked as a CMO for a couple of larger agencies
- Business coach became her partner
- She was a star student
- She started doing the work for all of her peers
- Merged her DFY marketing with her coach's consulting business
- Took about three years to fall apart
- Knew it was not good about 12-18 months into the partnership
- Don't play victim
- She had to make a leap of faith when she left and figure things out
- Don't live with regrets
- What can you learn from these harmful lessons?
I've always believed in you."
- Marketing audit
- Create a 90-day marketing plan
- What is broken?
- Oversee your marketing projects or even do them for you
- She eats data with every meal
- Messaging is dry
- Too shallow on your messaging
- Who are you talking to?
- What are their pain points?
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