Plan For The Worst To Get The Best
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- Owned five gyms when the great recession hit
- Was hiding under his desk to avoid his employees
- Borrowed $250,000 from his mother-in-law to make payroll
- Started the fitness business with his brother-in-law and sold to him in 2017
- Was working 80-100 hours/week in investment banking
- After grinding for two years he partnered with his brother-in-law to open a gym franchise
- At 25 he had a staff of 25 and didn't know what to do
- The franchise barely gave them an owner's manual
- Don't marry the first girl you kiss
- Contractors got crushed in the great recession
- Many of his clients are contractors
- He started speaking to those with great recession-survival stories
- Turned it into a more formal workbook
- Motion beats meditation
- Met his co-author 10 years ago via EO (Traction)
- We usually need more life-planning than business-planning
- Goal planning is critical
- 16 hours with a blank legal pad at Starbucks!
- Right now you can ask for an increase in your line of credit
- Once we're in a recession your bank will want a personal guarantee and call in your LOC
- If you lose your biggest client...you're in a recession
- If you lose your top salespeople who go on to create a competitive...you're in a recession
- If you get embezzled...you're in a recession
- There are no quick-fixes
- Dig in and do the work
- Fight or flight vs. operate at our potential
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