Gino Wickman 'Traction' Book Review

Jan 11, 2018

Wes Schaeffer

The Sales Podcast Sales Books Marketing Automation Entrepreneur

Read your prospects to sell how they want to buy

Stream below or right-click here to download the episode.

This book review was inspired by my interview with Chris Hallberg
Past The Sales Podcast guest and social media marketing expert, friend, and author Kim Walsh-Phillips first recommended Traction to me over a year ago

Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo