In dating and sales, which is a form of courtship, it's not so much what you say, nor how you say it, but the mere fact you took the time to stay in touch and say anything at all that lets your love interest—and your prospect—know they are on your mind!
This is why Keap's redesigned multi-media follow-up sequence tool is so doggone powerful for growing your sales.
It gives you the power to print money on demand if you learn how to use it correctly.
So let's take a look at how to use it, starting with Keap Max.
From the main dashboard, navigate over to Campaign Builder and click the drop down menu. (Here I am selecting "View Campaigns" so I can show you inside of a Keap Campaign I've already created.)
Once you are in a new or existing Campaign, you will see the Campaign Tools sidebar along the left hand side.
Sidebar: the main area to the right of the Campaign Tools sidebar is called the canvas.
To keep the focus of this post narrowed to sending multi-media follow-up sequences, let's take a closer look inside of a Keap follow-up Sequence.
Sidebar: All Sequences start and stop when a Goal is met. The Sequence icon is rectangular while the Goals icons are round.
As you can see above, I have dragged a Sequence from the Campaign Tools sidebar to the canvas and named it "Trade Show Booth FUS."
When we click inside the Sequence, a new sidebar is shown with the following labels:
Let's take a look at the three times of Sequence Timers Keap gives you and some examples of when to use them.
Delay timers operate the way they sound, i.e., once a Goal is reached—a webform is completed, a name is uploaded and Tagged, etc.—you set the amount of time you want to pass before the next step happens.
When someone opts in to receive a free report or register for a webinar, you would set the Delay Timer to "No Delay."
However, if they visit your trade show booth, you may want to wait a few minutes to even a few hours before you email them to say "Thanks for stopping by the booth," since it might be kinda awkward for them to get a notification from you as they are still standing in your booth speaking with you.
Again, if this is a webinar registration or free report request, run it immediately on Any Day. There is no reason to delay giving a hungry prospect what they want in those instances.
However, as you build out your drip sequence to nurture your prospects or even to deliver content a customer purchased, you may want to wait a day or a week.
Maybe you lead a group call or training every Monday or on the first Wednesday of the month, you can set that delay here.
Finally, the exact time of day can be set.
Once again, if I'm offering a free report or webinar, and your register at 11 PM on a Saturday night, I'm going to set this to "Any Time" to send you the email confirmation.
However, when I send a reminder for the webinar, I may want to only send the text reminder at during typical working hours or at a specific time in their time zone
Date Timers are just what the name implies.
Rather than waiting one minute or one day or one week before you send a report or a reminder, now you are hard-coding the exact day and time you want the next step to happen.
Personally, I minimize my usage of Date Timers inside of my Keap application, because if I want to clone a Campaign or Sequence to accelerate my deployment of a similar drip sequence, all of these Date Timers must be manually updated.
That being said, maybe you do a weekly or monthly or quarterly event that is not promoted until after the conclusion of next event, you could keep things simple and use just one Keap Campaign and edit the dates for the actions or Processes each time you reuse the Campaign.
There ain't nuthin' wrong wit dat, mmkay?
So if that's how you roll, knock yo'self out.
Now here is where the "experts" become the experts.
Field Timers are set to fire before or after a certain Date/Time Field in the Contact's record.
This could be a standard field such as birthday or anniversary, or a custom field such as a webinar date, next appointment, or when a customer's warranty is about to expire.
In the case of a follow-up sequence created to take a trade show booth visitor from prospect to customer, maybe you send them a text with a link to schedule a demo.
Since "Create Appointment" is a Goal, once the appointment is set, the Trade Show Campaign could pass the prospect over to a "Demo Appointment" reminder campaign that sets the Custom Field on their contact record to next Tuesday at 10 AM, and then sends them the following:
The key to success in sales has always been in the follow-up.
Out-of-sight is still out-of-mind.
Just because someone requests more information, schedules a demo, or agrees to meet, doesn't mean they will buy.
Just because someone buys, doesn't mean they are happy with the process or the product.
Just because someone buys, doesn't mean they will give you a referral.
Just because someone buys, doesn't mean they will give you a testimonial.
In none of the correspondence steps I outlined above must you send the next great American novel.
Remember, quantity has a quality all its own.
Just stay in touch.
Give your prospects a gentle nudge.
Keep your finger on the pulse of the opportunity so you can identify and remedy issues before they blow up in your face.
This is how I've grown The Sales Whisperer® since 2008 by using Infusionsoft/Keap, and I've helped thousands of others around the world do the same.
Grow your income by leveraging one of the key components of sales and marketing automation, which is Keap Follow Up Email Sequences.
It's just one of the many CRM Butler Services offered by The Sales Whisperer® and his team of email marketing experts.
The beauty of Keap is its ability to deliver relevant marketing and sales messages to targeted prospects and clients automatically, day and night, rain or shine until they "buy or die."
Some examples of the type of Follow Up Email Sequences we can create and implement for you as part of our Infusionsoft Services include:
Any or all of these, when done properly, will grow your lists, grow your referrals, grow your testimonials and grow your income because you are creating your processes ahead of time then automating them.
Systems and automation is the key to smart, leveraged, efficient growth for any business.
If you still have questions about ordering Keap for your business and would like to see Keap in action check this out.
If you're ready to secure over $1,741 in bonuses and savings you can Order Keap Today from me and I'll help you secure your own Keap application at a savings compared to their published prices and throw in some helpful little bonuses that only my Keap/Infusionsoft clients receive that will help you grow your sales.
If you already have your own Keap/Infusionsoft application and need to get more out of it just pick the block of time for my Keap Services that fits your budget at my CRM Butler page and get ready to get more leads, convert more sales and make more money...while you sleep.
Market like you mean it.
Now go sell something.