Grow your sales simply with this podcast marketing pro
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- Super-niched
- Born out of seeing the results
- Likes to be in control of her client's results
- "Entrepreneurial failure" the first 14 months
- She had the self-discipline but needed to develop the proper mindset and systems
- Couldn't just "create a course and be a success
- Wanted time freedom
- Became a virtual assistant at $15/hr, which was a huge blow to her career
- Her first client asked her to write a blog post because she said yes to everything
- She outsourced it to a mid-west employee at minimum wage
- Became a true business owner
You have to get out there to build momentum."
- Was over-complicating things
- Stopped treating her business as a side hustle
- Find good people
- Found the routine things that could be done and outsource those
- Began raising her prices quickly
- This model capped her earnings
- Needed to run this like an agency
- Raised prices again
- Brought on account managers and added a hierarchy
- She focused on sales and marketing
- Has kept it simple
- No Instagram or Facebook
- New to LinkedIn
- Connect with people and be strategic
- Entrepreneurs try to meet one person and sell them
- She prefers to meet spheres of influence
- It's easy in the service business
- Focusing on the other stuff is causing you to be stressed out
- Social media is making us crazy
- Avoid the push towards the vanity metrics
- It's a trap trying to be seen in all the places
- Focus on connection
- Do market research to find your ideal buyer persona and those who are connected to your ideal buyer personas
- Learn who they are before you sell to them
- Know who your podcast audience is then simply some from a place of serving and curiosity
- Find where you can add value
- Two-prong approach
- Email outreach
- Make intros like a traditional PR approach
- She focuses on relationships
- Put all your cards on the table
- Be an open book
- How to know you're ready to be on podcasts as a guest
- Do you need a detailed funnel to leverage your interviews?
- Most of her sales just happen after people listen
- "Do you know what you sell?"
- "Do you have a method?"
- "Can people contact you?"
- You have to get out there to build momentum
Links Mentioned In The Sales Podcast