Learn how to create great copywriting fast to make every sale
Click here to download the episode.
[ LISTEN NOW ON ITUNES ]
- Your copywriting should be at the 4th grade level
- People get really weird about writing
- We're okay speaking to people one on one
- Nobody has "talker's block" but we do have "writer's block"
- Do not major in the minors
- People are still reading
- About 80% of Facebook videos are watched without the sound on
- Writing out ads by hand can help junior copywriters
- Eugene Schwartz took a recording of Marty selling Boardroom
- "The Arm Chair Exercise"
- Helps if you're writing for a client
- Across from you in a comfy chair is your ideal prospect
- Visualize them
- Start
- How do you get their attention
- What's their response?
- That's your first draft
- The need for urgency, scarcity, and calls to action
- Content is more forgiving vs Advertising
- Copywriting has a goal to get your reader to take action
- Consider the medium
- Script your ads down to the second
- Longer form content as Facebook posts on his profile are working for him
- He's seeing clients have success as well on their Facebook Pages
- Communicating via the written word works everywhere
- If you're new in business, do your own copywriting
- As you approach six figures and beyond, bring in an outside copywriter
- Bring a junior copywriter on as you grow
- How to find a good copywriter
- Stalk them online
- Interview them
- Make sure they are inquisitive
- Get a junior copywriter for $1,000 to $2,000 per month
- Can help with Google AdWords, headlines, social media, blog posts
- Find the chemistry
- Give them homework before you hire them (pay them for their time)
- Content vs Copy
- Communicate concepts for sharing
- Write so they take an action
Related Articles:
Do the Armchair Exercise."
Links Mentioned In The Sales Podcast