Make Magnetic Marketing With These Copywriting Tips, Lukas Resheske

Jul 16, 2018

Wes Schaeffer

Copywriting The Sales Podcast Marketing Automation Entrepreneur

Learn how to create great copywriting fast to make every sale

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Sales Tips you'll learn today on The Sales Podcast...

Your copywriting should be at the 4th grade level
People get really weird about writing
We're okay speaking to people one on one
Nobody has "talker's block" but we do have "writer's block"
Do not major in the minors
People are still reading
About 80% of Facebook videos are watched without the sound on
Writing out ads by hand can help junior copywriters
Eugene Schwartz took a recording of Marty selling Boardroom
"The Arm Chair Exercise"
- Helps if you're writing for a client
- Across from you in a comfy chair is your ideal prospect
- Visualize them
- Start
- How do you get their attention
- What's their response?
- That's your first draft
The need for urgency, scarcity, and calls to action
Content is more forgiving vs Advertising
Copywriting has a goal to get your reader to take action
Consider the medium
Script your ads down to the second
Longer form content as Facebook posts on his profile are working for him
He's seeing clients have success as well on their Facebook Pages
Communicating via the written word works everywhere
If you're new in business, do your own copywriting
As you approach six figures and beyond, bring in an outside copywriter
Bring a junior copywriter on as you grow
How to find a good copywriter
- Stalk them online
- Interview them
  - Make sure they are inquisitive
- Get a junior copywriter for $1,000 to $2,000 per month
- Can help with Google AdWords, headlines, social media, blog posts
- Find the chemistry
- Give them homework before you hire them (pay them for their time)
Content vs Copy
- Communicate concepts for sharing
- Write so they take an action