"Sell Shit To Rich People"
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- Dis-qualify your prospects
- Speak the language of your tribe
- Mark produces daily content
- He has a specific tone
- He is not offensive just for the sake of being offensive
- He has fun
- He has a lot of women in his groups and communities
- People like the direct approach
- It was an evolutionary process to start selling to the rich
- He ran into some financial services prospects, and he liked the challenges they had in connecting with the affluent
- Mark is a direct marketing guy
- Direct marketing is very applicable in marketing to the affluent
- He grew up wealthy
- His friends are wealthy
- The expectations of his dad was that his kids would make money, and we did
- He had a good perspective into the lives of the affluent
- He found it was a good niche
- Dan Kennedy markets to the affluent very well
- It's still not a crowded space
- He likes people who are selling to the wealthy
- He likes high-end art dealers
- He likes luxury real estate people, etc.
Why sell to poor people?"
- Poor people will return your phone call because they have nothing else to do.
- Poor people don't live interesting lives.
- Their interests are narrow.
- There are a lot of wealthy people got there by hard work.
- Mark can be your sherpa.
- Young people are incorrect in thinking they must be wealthy to do business with the wealthy.
- Are you interesting?
- If so, reach out to the wealthy.
- Mark saw a wealthy, hard-to-reach friend engaging with a young man at a party and he gave the young man his business card because the salesman did his research.
- Have a plan.
- Do your homework.
- The young salesman bought a ticket to a charity event.
- A friend recommends that salespeople go to events in groups of two or three.
- Dress as well or slightly better than everyone in the room.
- The salesman played the long game.
- Stop jumping right into "Hey, buy my stuff!"
- Take the time to attend the right functions
- Where do the wealthy spend their time and get their information?
- The wealthy read their mail.
- His wife is into purses, and they were in Vegas hitting the shops, and he was watching the salespeople who judged them based on the simple bag she was carrying.
- We're all judging one another.
- Fall within the range of reasonableness.
- He now writes books and publishes a newsletter and a group coaching program.
- He does no one-on-one or DFY marketing for clients.
- He's building a community now.
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- Guest Site: http://www.AffluentMarketingFreeBook.com
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