The purpose of 12 Weeks To Peak™ is to make you a focused, well-rounded, goal-achieving professional salesperson, sales manager, business owner, or entrepreneur.
You need to start 12 Weeks To Peak™ if you:
do not know how you will hit your sales goals this quarter...
are not happy with what you see in the mirror...
have a stack of sales, marketing, persuasion, negotiation, copywriting, leadership, fitness, exercise, and diet books on your shelves that you have not read...
are paying for masterminds you do not attend...
pay for programs and courses you do not complete...
are unhappy, dissatisfied, frustrated, upset, concerned, or angry about how things are going in your life...
and you know you need a reset before this rut in which you find yourself turns into a ditch.
(If money is tight, my Inner Circle is a great alternative with some private coaching options.)
THIS IS NOT A HACK OR A SHORTCUT...
THIS IS NOT AN MLM OR A PONZI SCHEME...
THIS IS NOT AN EASY BUTTON OR A SIDE HUSTLE...
THIS IS NOT A DIET OR A WORKOUT ROUTINE...
THIS IS NOT A MASTERCLASS OR A GOAL-SETTING EXERCISE.
12 WEEKS TO PEAK™ IS A BACKBONE-BUILDING, FOCUS-HONING,
ACTION-ORIENTATING (is that a word?), OBSTACLE-REMOVING, EXCUSE-DESTROYING,
DEPOSIT-DEVELOPING, PROFITABLE-PIPELINE-PRODUCING PROGRAM
If you're searching for a weekend warrior or tough-spartan-mud thing you can do with your buddies and collect a medal or a headband to set on your bookshelf to prove to yourself that you "have what it takes," this ain't it.
If you're wanting to join some secret handshake syndicate or a good-ol'-boys club that promises you fame and fortune and 6-pack abs...you'll be disappointed.
This program can change all aspects of your life because…
it is well-rounded...
comprehensive…
leaves no room for confusion or doubt...
is simple but not easy, and...
can only be started—and completed—when you accept that the excuses—and the answers—lie within.
Will you get in better shape and have a stronger physique that you are proud of by the end? Oh Yeah!
Will you have a healthier bank account when you're done? Assuming you don't have a spending problem, yes.
Will you have more insight into and confidence in your sales and marketing processes that you can repeat quarter after quarter for years to come to create predictably profitable pipelines that produce preposterous profits? Hell yes!
But hear me out...
The outward changes you'll see physically are the smallest, least significant benefits you'll realize from completing 12 Weeks To Peak™.
Sure, we always say that our health is important, and it is, but look around. We, and our friends and family, are not getting enough sleep, not drinking enough water, we're ingesting way too much caffeine, alcohol, sugar, and junk food, not getting enough RED MEAT, we move too little, scroll too long, and sit on our asses even longer.
Yet despite getting all of that behind us, the other benefits you'll get from 12 Weeks To Peak™ will far surpass the health and wellness aspect of the program.
As you scroll through the details below, remember that.
This is not a "turkey trot" or "fun run."
Did you know that pilots don’t get airsick and drivers don’t get car sickness? Do you know why that is?
Because they're in control.
Flying, driving, and plodding through life can make you sick as a dog when you have no control over the direction, the speed, the route, or the destination.
It's that "anywhere the wind blows me" attitude that is sucking your soul from your body and driving you to dull the pain with pot, porn, and playoffs.
You binge on the things that are bad for you because you are convinced, "What's the use?"
This becomes a self-fulfilling prophecy.
You stay up late binging shows and eating junk, so you sleep like crap.
You sleep like crap, so you don't wake up on time.
You don't wake up on time, so you eat more junk, skip the gym, and race off to work.
You have no control over your quota or your vendors or your supply chain or your "worthless staff," or your "greedy boss," or your "stupid customers," so goof off at work, eat even more junk, miss an important email, sleepwalk through your key meetings, and just like clockwork, your business life sucks as bad as your health and fitness.
The more you try to distract yourself with pot, porn, playoffs, and social proof, you get even more down on yourself because EVERYONE ELSE sure seems happy, successful, and fulfilled, so clearly, something must be wrong with you.
So you buy another "Amazon bestseller," attend another conference, join another Facebook group, plop down half a lung on a mastermind...but they're all just filler...like a big tub of buttery, salty popcorn at the movies...they look, sound, and smell good at first...but halfway through, you know you made a mistake.
So the cycle persists...and accelerates...and intensifies...
I know.
How do I know how to describe this so thoroughly...so realistically...as if I were your twin or your guardian angel?...
Because I've walked many miles in the shoes you're wearing now.
For years, I went through the motions...
Making decent money in sales, but not being in control of my life...
Losing in investment deals because I thought others had some magic touch that I didn't...
Treading water in business because I had no goals, no plan, no big picture...
Going through the motions in the gym because I had no drive...
Putting on weight because food was a fun distraction...
Kicking the tires of various courses and memberships to try and find my way...but I'd lose focus and motivation...
Despite knowing I was not unique in any of these failings, I still felt like a loser.
Then, my USAFA classmate, who had cross-commissioned into the Navy to spend over 20 years as a SEAL, invited me to swim 3.5 miles across Tampa Bay to raise money for the Navy SEAL Foundation.
After agreeing to join him on the swim, I realized something I should've thought of first: I had never done an open water swim...and 3.5 miles was far. Like, really far.
But in training for, nearly failing, then completing that challenge—and repeating it for seven years, including doing it in 2021 with no training because all of the pools I had access to were closed due to dipshits afraid of COVID—I realized that we all suffer from ADD: Adventure & Discipline Disorder.
Completing my first 3.5-mile Tampa Bay Frogman Swim in 2015. I wanted to quit during the first five minutes of my first swim.I panicked...but I pushed through it. Now, I can swim 3.5 miles with no training.
We lack adventure and the discipline to prepare ourselves to take on meaningful adventures in our business, personal, physical, emotional, and spiritual lives.
This brings us to this page, this program, today...
I've decided to grab the bull by the balls horns...
You may be asking who I am.
My name is Wes Schaeffer.
I'm an entrepreneur who built a 6-figure residual income while working from home despite having seven kids and a dog running around like crazy—although my wife of 29 years, who has stayed home to manage this chaos, has played a major role in keeping this household together.
I am also an Air Force veteran, recruited D1 football player, podcast host, author, and a brown belt in Brazilian Jiu-Jitsu.
But I've had to learn everything the hard way, which is what makes me a great guide/mentor/coach/trainer/ass-chewer for you.
You see, since starting The Sales Whisperer® in 2006, helping over 4,355 entrepreneurs in 28 countries grow their sales without growing their staffs, conducting over 688 interviews for The Sales Podcast and over 50 for The CRM Sushi Podcast, and speaking on stages around the world, I've been given a unique insight into how to succeed in the four main pillars of life, namely, faith, family, fitness, and finance.
Many in the media, on college campuses, and in the big companies dependent upon government contracts, grants, and even kickbacks will not like what I discovered.
The key is to become tough.
To become tough, you must be disciplined.
To become disciplined, you must accept responsibility for everything in your life, from your bank account balance, your relationships, your anger at or confusion with God, and your ever-expanding waistline.
When you are tough, you can succeed at anything you put your mind to.
When you commit to doing tough things, you become tough just by stepping into the arena.
When you complete a tough task, you officially become tough.
This is why I've created this program I call 12 Weeks To Peak™
This combines the suit I wore to my son's wedding and my Brazilian Jiu-Jitsu Gi. Like the swim, I wanted to quit when I did my first one...two...three Jiu-Jitsu tournaments. The mental component of battle, i.e., the will to win, is 100x more important than the physical ability to compete...But you will become both physically and mentally stronger in just 12 weeks, and you'll stay stronger as a result.
12 Weeks To Peak™ is the only program that can permanently alter the trajectory of every aspect of your life...
from how you sell to...
how you market to...
how you lead to...
how you negotiate to...
how you exercise to...
how you sleep to..
how you prepare to do anything and everything because the discipline you will develop along with the mental toughness of this multi-faceted program will give spill over into everything you do in life...
And it will serve you for life.
Because once you become tough, you will always know you are tough...
You will always know how to dig deep, compete, and complete whatever comes your way.
The 12 Weeks To Peak™ program will enable you to prove to yourself that you are someone known as...
CONFIDENT
RESILIENT
DETERMINED
DEPENDABLE
FOCUSED
COMPETENT
You will learn that the ability to take control of every aspect of your life has always been within your control...
You just need to prove it to yourself...by starting, PRECISELY following, and completing this program, with no excuses, no shortcuts, no pity party...and your entire life will be changed, for the better, forever.
You will know how to excel at work and make the changes you've been afraid to make to grow to your full potential
Think, move, and act with complete confidence in all areas of your life
Control yourself so you are focused, effective, and efficient throughout your days, every day
Break down the walls and barriers that have kept you apart from the most important people in your life
Remove the dependencies you've used as crutches so you can set bigger goals and surpass them on your own
Totally upgrade and reinvent the way you think, move, and act
Discover how to hold yourself accountable without being your own worst critic so you can seek and expect progress, not perfection
As you transform your mind, your business, your finances, and your health, you'll find yourself in simultaneously in the best mental, financial, emotional, and physical shape of your life
First, it will feel like a sacrifice.
Then, it will feel like a grind.
Then, it will feel like living.
Then, it will be freedom.
Take a moment and allow yourself to dream.
What would you pay to fit into the pants you wore in 2014?
What would you pay to have the confidence and the ability to jump in the water and swim 3.5 miles or run a 10k with your family tomorrow?
What would you have to pay to have a proven, profitable pipeline running in your business this quarter and every quarter that you choose to be in business for the rest of your life?
If I can help you achieve results like that and beyond via 12 Weeks To Peak™... just let that sink in... how different—and better—every piece and part of your life will be.
Every hour of every day, "goo-roos" land new customers—sometimes paying thousands of dollars—knowing they are giving them at best a quick fix, at worst, nothing more than a dopamine boost.
Being in the online/e-commerce/internet marketing space since 2007, I've seen this up close and personally too many times than I can count, and it has always bothered the crap out of me...
12 Weeks To Peak™ will help you heal yourself because the answer lies within.
You just need to be given the roadmap, support, encouragement, and confidence that you can change your health, wealth, fitness, and finances in one business quarter.
The sooner you start this program, the sooner you can live life on your own terms.
"Hold on, Wes...what's the catch? Why do you want to coach people privately? Why is there no big upsell? Why are you doing the opposite of what all of the other goo-roos are doing?
Here's the "catch"...
I have money in the bank.
I have more coming in.
I have four kids who have graduated college. One just got into a physical therapy program at college. One is in high school, and my 10-year-old daughter is still at home, and my third grandchild is here within 15 months of my first.
I train in Brazilian Jiu-Jitsu six days a week.
My wife has been a stay-at-home mom for 29 years, and we just had our third grandchild.
I want to do something that "makes a dent in the universe," and I know 12 Weeks To Peak™ will enable me to do that by helping you make the changes in your life that you know you've needed for a long time.
And I'm only working with a maximum of 12 clients at a time for two reasons:
1) It ensures I have time to help you without burning out.
2) I'll make enough money to pay all of my bills and have plenty left over to spoil my grandkids.
When you and a dozen and 100 and maybe 1,000 people like you complete 12 Weeks To Peak™ and have the results to show for it in the form of more peace and joy in your life, better health, more confidence in your business, a solid sales pipeline, and the confidence to zag when everyone else is zigging, people will ask you for your "secret."
When they do, you'll direct them here...
...and they'll have no excuse not to follow your example.
And when they find this program...and they like it...and see my name...they'll Google me...they'll see my digital sales programs...my live sales programs...my keynote speaking...my CRM sales and training sections...and they'll reach out to me to discuss...and some will buy from me...because they'll already know, like, and trust me because of you and your success.
So there's the "catch."
If this sounds interesting, click below and schedule some time for us to talk about how to get started.
You made it this far, and here's what's going through your mind right now...
"This is interesting. I need this. I really need this. This is exactly what I've been looking for. I can squeeze this in starting next week...once the kids are back in school...after the big trade show in two weeks...after Labor Day...after Halloween...after Veteran's Day...after Thanksgiving...after Christmas...it'll be the perfect way to start the new year...after President's Day...after St. Patrick's Day...after Easter...after the kids get out of school...once...the...kids...are...back...in...school."
Sound familiar?
Now, do you know why you are with your business, your weight, your health, your marriage, your sales, your faith, your emotional stability, your joy and happiness in life?
Leaders make the decisions they know they need to make NOW!
You are a leader of yourself, and you lead by example when you join 12 Weeks To Peak™ right now.
I guarantee the benefits of starting 12 Weeks To Peak™ now BEAT THE SNOT out of any weak excuse you think you have for delaying.
12 Weeks To Peak™ is not a "turkey trot" or a "fad" or some trendy lifestyle DOUBLE-DOG DARE that all the cool kids are doing on social media.
It's an instrument of intensity that your life has been lacking and longing for.
It's a meaningful methodology to follow for the rest of your life.
It's not a diet. It's not a hack. It's not a boost. It's not a shortcut.
It's a way of living, thinking, and moving that is sustainable because, together, we will discover the most effective way for you to live your life on your own terms.
Winging your way through life is fun until the results are lacking, and then things get hard.
Starting, following, and sticking to 12 Weeks To Peak™ will be hard at first until the results are joyful, inspiring, and uplifting.
Choose your hard.
You can cut corners every hour of every day and hope for the best.
Or you can live a life without compromise and escape the Mediocre Majority forever.
You start that life of intentionality and focus today with this program.
12 Weeks To Peak™ is designed based on my 35 years of leadership experience, 29 years of sales experience, and 18 years of owning my own sales and marketing consulting business that has taken me around the world to speak, has given me the opportunity to interview over 700 professional salespeople, sales managers, business owners, and entrepreneurs, and supported over 4,000 others in at least 28 countries grow their sales in up and down economies, pandemics, wars, rising and shrinking interest rates, boom and bust stock markets, the birth of seven children, the college graduation of four, the marriages of two, homeschooling for 17 years, and more.
It is rigid where it needs to be and flexible where you need it.
You can benefit from this if you are a Fortune 100 CEO, an executive assistant, an hourly employee, or a new entrepreneur.
You can benefit from this if you are a salesperson, a marketer, a business owner, or a sales leader.
You can benefit from this if you are an Ironman®, a marathon runner, or 100 pounds overweight.
All of the above is true because this is not a sales challenge, it is not a creativity exercise, it is not an elite Crossfit® routine.
It is an intellectual, spiritual, and emotional challenge that has been architected to push you to achieve greater results across a broader spectrum of your entire life faster and more completely than you ever thought possible, which is the only way you can transition from where you are to where you want and need to be.
Yes, you will grow and evolve physically, but that is an added benefit of how you will grow mentally, emotionally, and even spiritually.
But this all starts with you flipping the switch now
This starts with you pulling the trigger and riding the bullet that is not the new you but the old you, which you've allowed to become buried...hidden...secluded as you allowed the noise of life to distract you and weigh you down...
You must slip the switch, engage, and not stop until you've arrived at your destination.
It's time to stop dreaming and planning and stalling and start doing.
Stop starting over...
Start and stick with it to make the TRUE change you know you want, need, and are capable of.
You made it even farther, and now here's what's going through your mind...
"This is super-expensive, and I'm going to look like a fool when I speak with you and you're going to use some high-pressure closing tactics to get me to do something that's not right for me."
Here's the reality:
So click below and find a time for us to speak.
Your privacy is secure.
I don't share your information with anyone because I hate it when lazy scumbags screen-scrape and sell my info, so I don't do it.
-Wes
ANTI-DISCLAIMER
You do not need to consult your physician or other healthcare professional before starting 12 Weeks To Peak. Yes, I'll have you moving more than you're probably accustomed to, but I help you set your own goals and then hold you accountable to achieving them.
I'm almost there...kinda...but...
Let me see if I can read your mind...You have a lot of good meetings with great prospects all the time. But few of them close. And those that do close take longer than they should...and they close at lower prices than they should...and with a lot more bonuses and non-standard items included. Because you are the "I need to think it over" type, you accept that from your prospects because you think, "Well, that makes sense. I would do the same thing."
To get bigger decisions from prospects faster, you must become one who makes big decisions quickly. The only time is now. The only perfect moment was yesterday. It doesn't matter where Saturn is or when the Federal Reserve is meeting or what inflation is doing.
Paralysis by analysis is real. You know it's real because that's your life. The purpose of 12 Weeks To Peak is to make you tough...to develop the intestinal fortitude and mental acumen it takes to weather any storm life throws at you. So press real hard...the third copy's yours. LFG!!
This is about progress, not perfection.
This is about finding your rhythm, not doing something crazy because an internet bro with a huge social media following says you need to do it or you suck.
There is no failure. You win, or you learn.
Look, you're here because some—or many—aspects of your life have turned out...how shall I put this...no so swell.
Maybe your waistline is expanding, your strength and stamina and endurance are shrinking, your leads are vanishing, your family misses you, and you're restless, anxious, nervous, and pissed off even in your sleep.
Something's gotta give, but it ain't this program.
For the first time—maybe in your life, certainly in many years—for the first time, you will start something that you know will be hard, and you know you cannot hide from it.
You will be held accountable to stick with it until you complete it.
No matter what.
Let's face it: you already don't have time to do things right, but you always find time to do them over, don't you?
Well, now you're going to find the time to do things right, which means your tomorrow will be forever different.
You're RIGHT, but for the WRONG reasons!
With your current wishy-washy way of living, thinking, acting, and moving, it does seem unrealistic.
That's what I told my friend back in 2016 when he was nagging me for six months to train in Brazilian Jiu-Jitsu with him.
I told him there was no way I could take two hours out of the middle of my day to train like that three days a week, which is what they recommend if you want to make decent progress.
Well, once I started, I was hooked, and since 1/27/17, I've trained 5-6 days a week. Now, it's unrealistic for me NOT to train.
The point and purpose of 12 Weeks To Peak is to give you the time to master this new way of living and growing and making it long enough that it's a stretch goal that you can be proud of accomplishing.
Once you do that, you'll never look back, and when you do, you'll realize that living how you have been is what's now unrealistic.
Come on!
If you're truly trying to eat better, you'll ease right into this program.
And if you're already in a mastermind or coaching program or mentorship, how accountable are you to them? What are you really accomplishing, and how much are you paying for mediocre, yo-yo results?
You're all the way down at the bottom of this long-ass page because something is missing in your current program.
You do have some control over what you do each day, but not much.
I literally got a text from a friend this morning as I was creating this part of the page who just got let go from the startup he was selling for. He said, "I'm built to have a high base...(to protect the family) so I can go out and be creative and sell the shit out of things."
To which I replied, "Not the outlier. Most prefer that. But high bases in a recession make the job less secure. I create systems so salespeople and entrepreneurs don't have to be creative. They just have to follow the plan."
Your desire to be creative, combined with your rebellious attitude towards following a system and sticking with the program, is part of your problem.
Winging it and pulling it out of your ass is what got you the results with which you're currently dissatisfied. Stop looking for all the reasons this won't work and how you can make it better before you even begin.
Hey, round is a shape. Let's go.
There are no specific exercises or routines or quantities you must complete in 12 Weeks To Peak.
You must simply move for 30 minutes every single day, drink half a gallon of water, and skip the junk food, sugar, and alcohol Monday through Friday.
If you're really in that bad of shape, you MUST start this program now.
If you think you're really in that bad of shape, you need this program now because it's your stinkin' thinkin' that is holding you back in everything in your life.
"This doesn't even seem like a challenge for me."
Cool.
I'm glad you have your shit together...but when was the last time you really took a magnifying glass to everything you do in life to ensure it can't be improved?
You'll love how 12 Weeks To Peak will force you to leave no stone unturned in all aspects of your life.
Join me now...and set a reminder to give me a review when you've completed it to let me know how you did and how 12 Weeks To Peak™ helped you grow.
Look, can we agree that you are just making excuses now because you are either comfortable or scared?
Find a time below for us to talk and then decide.
The world needs you at your best now more than ever. Become the best you can be in just 12 weeks.