Email Marketing is alive and well if you do it Nate Wright's way
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- Break the tempo
- Send an email from your dog
- Send an email without a link
- Share an embarrassing story...it helps build intimacy
- Most people have bad habits
- Self-confidence
- Don't hit send
- Shiny-object syndrome
- People fear unsubscribes and it's not a bad thing
- It gets your bad leads out of the funnel
- Badgering people so they mark you as a spammer is bad
- "People usually find me after they've blown all their money on social media."
- Send a personalized LinkedIn connection request with no selling or pushing then email them to setup a time to chat
- Dux-Soup: Chrome Extension to get more info on leads from LinkedIn
- Scrub your list like a human
- Have a checklist so you don't bring on bad clients
- Do a test of your friend's emails to see if they can get 100 to open them
- Be a student of human nature and psychology
- Create contrast
- Make the positive more positive..."But wait, there's more!"
- Make the negative more negative is pushing them closer to the fire
- Long form content still works
- Even Facebook Ads with long form content works
- Send a long email to a dormant list to reengage prospects
- "It's been aaaaaaaaaaaaaaaaaaaages..."
- "Here's what I've been up to...what have you been up to."
- People want to hear the failure
- Make emails shorter the higher up you go into the large enterprise
- Do your research
- Go for the waterfall approach so the boss pushes the email down to schedule a demo or meeting
- Personalize it
- Turn off your open and click tracking
- Deliverability issues
- Big platforms like MailChimp are not great for deliverability
- GMail add-ons and YesWare
- Spam-trigger words will tell you if you have spammy words (Glock Apps)
- Why he loves voicemail
- Pitch with inflection
- Send email with thumbnail image to a custom video for them
- Founder of Inbox Attack
- You have to put in the reps
- Fix the core problems of your messaging
- You speak fine but write poorly and boring
- Live training in small groups of 10 people maximum
- Write live and get critiqued
- There is social pressure that terrifies people
- Founder of Small Biz Triage
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