Do Email Marketing Like a Human To Make More Sales (Nate Wright)

Apr 09, 2018

Wes Schaeffer

The Sales Podcast Email Marketing Best Practices Marketing Automation Entrepreneur

Email Marketing is alive and well if you do it Nate Wright's way

Stream below or right click here to download the episode.

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Sales Tips you'll learn in The Sales Podcast...

Break the tempo
Send an email from your dog
Send an email without a link
Share an embarrassing story...it helps build intimacy
Most people have bad habits
- Self-confidence
- Don't hit send
- Shiny-object syndrome
People fear unsubscribes and it's not a bad thing
- It gets your bad leads out of the funnel
- Badgering people so they mark you as a spammer is bad
"People usually find me after they've blown all their money on social media."
Send a personalized LinkedIn connection request with no selling or pushing then email them to setup a time to chat
- Dux-Soup: Chrome Extension to get more info on leads from LinkedIn
- Scrub your list like a human
Have a checklist so you don't bring on bad clients
- Do a test of your friend's emails to see if they can get 100 to open them
Be a student of human nature and psychology
- Create contrast
- Make the positive more positive..."But wait, there's more!"
- Make the negative more negative is pushing them closer to the fire
Long form content still works
- Even Facebook Ads with long form content works
- Send a long email to a dormant list to reengage prospects
  - "It's been aaaaaaaaaaaaaaaaaaaages..."
    - "Here's what I've been up to...what have you been up to."
    - People want to hear the failure
  - Make emails shorter the higher up you go into the large enterprise
  - Do your research
  - Go for the waterfall approach so the boss pushes the email down to schedule a demo or meeting
  - Personalize it
  - Turn off your open and click tracking
Deliverability issues
- Big platforms like MailChimp are not great for deliverability
- GMail add-ons and YesWare
- Spam-trigger words will tell you if you have spammy words (Glock Apps)
Why he loves voicemail
- Pitch with inflection
- Send email with thumbnail image to a custom video for them
Founder of Inbox Attack
- You have to put in the reps
- Fix the core problems of your messaging
- You speak fine but write poorly and boring
- Live training in small groups of 10 people maximum
  - Write live and get critiqued
  - There is social pressure that terrifies people
Founder of Small Biz Triage

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Sales Growth Tools Mentioned In The Sales Podcast

Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months