The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Ontraport 5.0 - CRM Software Review By Founder and CEO, Landon Ray

Written by Wes Schaeffer | Jun 07, 2017

For Entrepreneurs who know that business-building is system-building.

Know more about CRM and what CRM Software Ontraport 5.0 can bring to your business.

Stream below or right-click here to download the episode. 

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Get a Look at Ontraport From Their CEO On This Episode of The CRM Sushi Podcast...

  • You don't know what's going to work
    • You have to try and test and iterate
  • Your prospects are "expert ignorers"
  • Bootstrapped beginning with ALL the features in 2006
    • Launched in 2007
    • Rebuilt 2010-2014
    • Rebuilt the front end 2015-2016
    • Now...made it simple
  • Made it easy and fast to build campaigns
  • Give access to better reporting
  • They go beyond the messaging
    • Are people clicking through and moving through your funnel
    • Others missed what happens on your website
    • So you've been forced to choose one half of your marketing: the website or the messaging
  • It's hard to put the whole picture on a single page
  • Some force simplicity on you, like ActiveCampaign
  • Our businesses have a lot of different processes like sales, prospecting, referrals, recruiting, etc.
  • Some allow you to get really complex, like Infusionsoft
  • So they created automatic campaign organization from the top down.
  • Allow multiple disconnected triggers and flows to enable whole-business views
  • List-cleaning + Re-Engagement campaign helps with deliverability
  • Triggering off of Email Opens is not a great idea due to the nature of how email clients treat opens
  • Pre-built Campaigns accelerate your launches
  • Performance Mode offers many powerful reports
    • Contact Flow
    • Funnel Conversion
    • Lifetime Value
    • Goal Conversion Rate
    • Goal Conversion Point
    • Goal Conversion Time
    • Filter by Tracking (Where are my best leads and customers coming from?) 
      • Get your Google Analytics going
      • Track UTM variables on everything you do
    • Ontraport is the only map-based visual marketing performance reporting tool available that reports on goals other than opt-in or purchase.
  • Share your Campaigns to the Ontraport Marketplace and/or friends and clients privately
  • A secret tease coming in a month
  • Starts at $79/mo

Catch Up on Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference
  • Take The CRM Quiz: get a free consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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