The power of timely, relevant, consistent outbound marketing
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- No background in his business.
- Didn't come from money.
- Athlete in his younger days.
- School was not easy for him.
- Drive, want, and work ethic helped him succeed.
- Played three years in the NFL.
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- Athletes don't appreciate how well they are prepared for the business world.
- You can reinvent yourself.
- Success is often hard.
- Life is a team sport.
- Got into medical device sales.
- He knew nothing about sales, marketing, etc.
- He asked a lot of dumb questions.
- Rookie of the Year at Stryker.
- There are no dumb questions.
Work for the job you want."
- Just put in the effort.
- He's an introvert.
- His clients—doctors—wanted to have four-hour dinners, eating, drinking, and talking.
- It wore him out.
- His managers were always traveling and divorced.
- Got his MBA.
- Felt stuck.
- A year into his MBA, his marketing professor was going over statistics of what worked, and it was hand-written notes.
- It was obvious, "But who has the time to write a bunch of notes?"
- He has no experience in robotics, no funding, no nothing.
- He built his own handwriting robot, engine, and technology.
- All self-funded.
- Started with a $10,000, 0% interest rate credit card.
- Bought a cheap pen plotter, but it wasn't high quality.
- Uses machine learning to learn how you write.
- Took almost four years to get to the point where "I wasn't losing sleep every night."
- The barrier to entry is in the millions.
- His platform helps you integrate and automate.
- Timely, consistent, relevant communication is key.
- We're all too busy.
- You have to let go of some responsibilities.
- Get out of the day-to-day grind.
- He never knew about VAs until he got into this.
- A VA could've saved him 10 hours a week as a sales rep.
- The early pen plotters were bad...quality...belt-driven...out of calibration.
- He built a $300 website.
- Ignorance is bliss...he had no idea how much this would cost.
- He cold-called and networked and did solution selling.
- Become an efficient, creative, resourceful problem solver.
- Had production issues...there were no paper feeds.
- Others use third-party plugins, so they have no native tools or machine learning.
- Fortune 500 companies need real technology.
- After losing these big orders, he had to dig in.
- "If I build it, they will come."
- He created a great product after many years.
- You have to want to win as much as you want to breathe.
- Test. Test. Test...before you shoot your shot.
- Worked 24/7.
- His machines were quoted at 4-6 months, and it took over three years.
- Open API + Zapier and some online automations + some white label options.
- Lots of real estate people and politicians can just upload a list and let them run.
- Uses blue ink by default.
- People have lost the ability to think.
- It will soon farm zip codes and pull lists for you.
- Property Radar to Zapier for real estate.
- The tools are prebuilt to solve the problem.
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