Get Small Data To Make Big Sales
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- "Small data" is his niche
- He has direct contact information for businesses
- He's essentially a list-provider (not a list broker)
- Data-mining for their own lists
- These are not opted-in lists
- Opt-ins are not transferrable
- Reputable ESPs will not let you email lists like this
- Businesses cannot opt-out of phone calls Direct mail is coming back
- Technology/automation is muddying the water
- Be direct in your prospecting
- Ask for a sample to test list providers
- He advises his clients on the very next step
- He'll review their creatives to make sure their messaging is on point
- His minimums helps him disqualify the cheap customers
- He never works with someone who has never used a list
- He offers email deliverability management
- You have to take care of your customers
- Sometimes that means cutting your losses even when they're wrong
- Screen your potential vendors
- Accountability is key to growing a sales team
- How to grow today
- Top Data Search
- Ask about his scholarship for startups
Links Mentioned In The Sales Podcast