Learn How To Make Irrational People Buy, With Todd Caponi

Written by Wes Schaeffer | Apr 02, 2019

Honesty really is the best policy to make more sales

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He was the CRO of Power Reviews
Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
Dove into neuroscience to understand this finding
Transparency sells better than perfection
Was on the ExactTarget team during the acquisition by Salesforce
Everything is reviewed now
Lead with your flaws
You can overplay the transparency card
Be you. It's okay.
The Four Levers of Pricing
- Volume
- Speed of payment
- Length of contract
- Timing of purchase
Be personable, timely, and relevant
"Flawsome"—embrace your flaws

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