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Learn How To Make Irrational People Buy, With Todd Caponi

Honesty really is the best policy to make more sales 

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Sales Tips you'll learn today on The Sales Podcast...

  • He was the CRO of Power Reviews
  • Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
  • Dove into neuroscience to understand this finding
  • Transparency sells better than perfection
  • Was on the ExactTarget team during the acquisition by Salesforce
  • Everything is reviewed now
  • Lead with your flaws
  • You can overplay the transparency card
  • Be you. It's okay.
  • The Four Levers of Pricing
    • Volume
    • Speed of payment
    • Length of contract
    • Timing of purchase
  • Be personable, timely, and relevant
  • "Flawsome"—embrace your flaws

Related Articles:

Links Mentioned In The Sales Podcast

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