Honesty really is the best policy to make more sales
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- He was the CRO of Power Reviews
- Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
- Dove into neuroscience to understand this finding
- Transparency sells better than perfection
- Was on the ExactTarget team during the acquisition by Salesforce
- Everything is reviewed now
- Lead with your flaws
- You can overplay the transparency card
- Be you. It's okay.
- The Four Levers of Pricing
- Volume
- Speed of payment
- Length of contract
- Timing of purchase
- Be personable, timely, and relevant
- "Flawsome"—embrace your flaws
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