You can do affordable, effective online lead generation without the hustle and grind
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- Plenty of ways to do things wrong when you're generating leads
- The #1 sin of business development is not marketing
- There is a lot of fear around marketing
- Business owners have a lot of misinformation
- We all wake up and we do what we want to do. Sometimes we do what we should do.
- The marketing model you follow must be easy to follow
- Stop these crazy funnels and trip wires
- The model is simple and aligns
- There are tricks but no traps
- Generate inbound leads
- Have a simple KPI
- Host an online meeting weekly
- Share how you work with your clients
- Not training
- Nothing to buy
- Keep your credit card at home
- Offer a real value proposition
- The sequence
- Why you should listen to me...
- Show them what they've tried and didn't work
- Tell people what to do and how to do it
- Remove their obstacles
- Do it in 35 minutes
- Smart ones with money will schedule a time to talk
- Direct those without money to the valuable free stuff
- No replays
- "Boardroom Briefing"—webcam is on
- Pays a series of VAs to copy and paste and network over LinkedIn
- Email subscribers want
- Connect and invite via LinkedIn with contractors (Bangladesh)
- Be honest, direct, and smart about it
- Stop saying "trust me" but you need to start trusting your prospects first
- He offers free consulting for a month and asks them to pay only if they find value
- He doesn't want to do masterminds so he doesn't lead them
- He has just two programs
- $300/mo
- $1,500/mo
- $25,000/mo (is rare)
- Everyone starts with a consultation
- Demonstrate care and concern after you take their money
- Be Henry Ford and break the process down into a series of tiny steps
- Everyone gets his mobile number but they'll probably never need it
- Ping me if you feel ignored
- Niche so you can focus and apply a template
- Sit down and think about what marketing they want to do so you'll do it consistently
- The enemy of a great strategy is a good idea
- Marketing is not just about finding your ideal clients. It's about finding people who have your ideal clients. Rapport, Respect, Relatability, Reciprocity.
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