Learn The Anti-Hustle Way To Create Leads Online, Tom Poland

You can do affordable, effective online lead generation without the hustle and grind  

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Sales Tips you'll learn today on The Sales Podcast...

• Plenty of ways to do things wrong when you're generating leads
• The #1 sin of business development is not marketing
• There is a lot of fear around marketing
• Business owners have a lot of misinformation
• We all wake up and we do what we want to do. Sometimes we do what we should do.
• The marketing model you follow must be easy to follow
• Stop these crazy funnels and trip wires
• The model is simple and aligns
• There are tricks but no traps
• Generate inbound leads

• Have a simple KPI
  • Host an online meeting weekly
  • Share how you work with your clients
  • Not training
  • Nothing to buy
  • Keep your credit card at home
  • Offer a real value proposition
• The sequence
  • Why you should listen to me...
    • Three testimonials
    • Proof
  • Show them what they've tried and didn't work
  • Tell people what to do and how to do it
  • Remove their obstacles
  • Do it in 35 minutes
  • Smart ones with money will schedule a time to talk
  • Direct those without money to the valuable free stuff
  • No replays
  • "Boardroom Briefing"—webcam is on
  • Pays a series of VAs to copy and paste and network over LinkedIn
  • Email subscribers want 
  • Connect and invite via LinkedIn with contractors (Bangladesh)

• Be honest, direct, and smart about it
• Stop saying "trust me" but you need to start trusting your prospects first
  • He offers free consulting for a month and asks them to pay only if they find value
• He doesn't want to do masterminds so he doesn't lead them
• He has just two programs
  • $300/mo
  • $1,500/mo
  • $25,000/mo (is rare)
• Everyone starts with a consultation
• Demonstrate care and concern after you take their money
• Be Henry Ford and break the process down into a series of tiny steps
• Everyone gets his mobile number but they'll probably never need it
• Ping me if you feel ignored
• Niche so you can focus and apply a template
• Sit down and think about what marketing they want to do so you'll do it consistently
• The enemy of a great strategy is a good idea
• Marketing is not just about finding your ideal clients. It's about finding people who have your ideal clients. Rapport, Respect, Relatability, Reciprocity.

Related Articles:

• TSP #005: The Importance Of WOW In Your Business Plan
• How To Double Your Sales In 2 Years (Brian Madden Is In Mulch!)

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

• Visit Tom Poland at Leadsology
• Take the Five Hour Challenge