How To Advertise on Social Media Today
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- Runs nearly $4 million in ad spend
- All businesses can benefit from Facebook advertising
- She's not a big fan of LinkedIn ads
- LinkedIn is good for old school outreach
- You need to have a system to follow-up with your prospects
- Prospects are distracted due to the noise in the marketing world today
- Are there too many ads?
- Facebook is out of inventory
- Ad costs are increasing
- You need a strategy
- Change your ads for the platform
- People follow brands on Instagram
- Emojis and hashtags make more sense on Instagram
- Have great images on Instagram ads
- Start with Instagram
- You can run ads on Instagram without an Instagram account from Facebook
- These platforms change almost daily
- Data collection is priceless, so don't feel bad about investing in advertising that may not work exactly as you hoped
- Spend some of your own money to learn
- The 3 Pillars To Successful Social Ads
- Tactics change but strategies don't
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