What You Must Do to Monetize Social Media Advertising, Traci Reuter

How To Advertise on Social Media Today 

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Social Media Marketing Tips you'll learn today on The Sales Podcast...

• Runs nearly $4 million in ad spend
• All businesses can benefit from Facebook advertising
• She's not a big fan of LinkedIn ads
• LinkedIn is good for old school outreach
• You need to have a system to follow-up with your prospects

• Prospects are distracted due to the noise in the marketing world today
• Are there too many ads?
• Facebook is out of inventory
• Ad costs are increasing
• You need a strategy
• Change your ads for the platform
• People follow brands on Instagram
• Emojis and hashtags make more sense on Instagram
• Have great images on Instagram ads
• Start with Instagram
• You can run ads on Instagram without an Instagram account from Facebook
• These platforms change almost daily
• Data collection is priceless, so don't feel bad about investing in advertising that may not work exactly as you hoped
• Spend some of your own money to learn
• The 3 Pillars To Successful Social Ads
• Tactics change but strategies don't

Links Mentioned In The Sales Podcast

• Get her free offer for The Sales Podcast listeners at

  Sunlight Digital

• Facebook: https://www.facebook.com/SunlightDigital
• Instagram: https://www.instagram.com/sunlightdigitalagency/
• Twitter: https://twitter.com/SunlightAgency
• YouTube: https://www.youtube.com/@SunlightAgency
• LinkedIn: https://www.linkedin.com/in/tracireuter/
• Listen to Bob Burg, author of "Endless Referrals," on The Sales Podcast
• Do Facebook advertising for $1 per day with Dennis Yu

Sales Growth Tools Mentioned In The Sales Podcast

• Hire The Best Speaker for your sales meeting or marketing conference
• Take The CRM Quiz: get a free consultation with me
• The Sales Agenda: take control of every sales opportunity like a pro.
• Leadferno: Turn lurkers into leads
• Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
• Send Drunk Emails: ...that get opened and get you paid!
• Phone Burner: work the phone like a machine so you can be a human when you connect.
• Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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