What You Must Do to Monetize Social Media Advertising, Traci Reuter
Aug 24, 2019
How To Advertise on Social Media Today
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Social Media Marketing Tips you'll learn today on The Sales Podcast...
- Runs nearly $4 million in ad spend
- All businesses can benefit from Facebook advertising
- She's not a big fan of LinkedIn ads
- LinkedIn is good for old school outreach
- You need to have a system to follow-up with your prospects
- Prospects are distracted due to the noise in the marketing world today
- Are there too many ads?
- Facebook is out of inventory
- Ad costs are increasing
- You need a strategy
- Change your ads for the platform
- People follow brands on Instagram
- Emojis and hashtags make more sense on Instagram
- Have great images on Instagram ads
- Start with Instagram
- You can run ads on Instagram without an Instagram account from Facebook
- These platforms change almost daily
- Data collection is priceless, so don't feel bad about investing in advertising that may not work exactly as you hoped
- Spend some of your own money to learn
- The 3 Pillars To Successful Social Ads
- Tactics change but strategies don't
Links Mentioned In The Sales Podcast
- Get her free offer for The Sales Podcast listeners at
Sunlight Digital
- Facebook: https://www.facebook.com/
SunlightDigital - Instagram: https://www.instagram.com/
sunlightdigitalagency/ - Twitter: https://twitter.com/
SunlightAgency - YouTube: https://www.youtube.com/@
SunlightAgency - LinkedIn: https://www.linkedin.com/in/
tracireuter/ - Listen to Bob Burg, author of "Endless Referrals," on The Sales Podcast
- Do Facebook advertising for $1 per day with Dennis Yu
Sales Growth Tools Mentioned In The Sales Podcast
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
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- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo
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